CQL logo

HarvestBox

Menu

From a Dream and a Sketch, CQL Helps Launch New Digital Venture

Custom Ecommerce Meat Processor by CQL Custom Ecommerce Meat Processor by CQL

Strategy, Design, Technology, and a Great Idea

Since 1946, the Sytsma family had been connecting with farmers to provide families with high quality meats. But as they saw it, the world of farming was changing and not for the better. American families no longer had any idea where their meat was being raised and the nation’s farmers were being pushed out of sustainable practices by industrialization.

As more and more middlemen added cost and reduced value, they realized something had to change.

Cue the napkin-sketch idea that started to sound more realistic than the Sytsma's originally thought. What if they could partner with local, sustainable farmers, and deliver meat directly to customer's doorsteps? What if they could share high-quality, nutritious products using technology as the catalyst?

Rallying Around the Big Idea

Believing in what the Sytsma's wanted to do, we rallied around that napkin and set three teams into motion to help realize this vision:

  • Business and Brand Strategy
  • Digital Marketing and UX Design
  • Ecommerce Development

Our strategy team helped define the initial business economics like price, margin, inventory, capital investment and brand. Our design team translated the message and user journeys into an unique web and mobile experience that told the story and simplified the purchase. Our ecommerce development team developed a highly tuned goLang business application to seamlessly connect the customer experience to the shipping and fulfillment system.

The Go Commerce Engine

One of the key elements behind the Harvestbox innovation story is a powerful ecommerce engine built in Google’s open source Go language (golang). This technology was chosen because the experience team had identified that the Harvestbox customer was highly mobile and demanded fast interactions. Another key element was that the customer team was not comprised of ‘ecommerce experts’ but ‘sustainable meat experts’.

Custom Ecommerce Digital Solution Device Mockup HarvestBox by CQL Custom Ecommerce Digital Solution Device Mockup HarvestBox by CQL

Connecting Families with Local Farmers Offering Thoughtfully Raised Organic Meat

At the end of the day, this ecommerce solution was all about bringing families and friends together to share a delicious meal with peace of mind knowing it was raised by farmers that respect their animals, preserve their land, and believe in leaving the world a better place for the next generation.

Making the Connections

The value of HarvestBox products lie in the story behind them. Potential customers are able to learn about the farmers that raised the animals by watching bio videos, reading about the family farmers, and even send a message to any of the farmers before placing their first HarvestBox order. Don't just take our word for it, check out this Grass-fed Beef Bundle provided by Seven Sons Family farm and be sure to watch their inspiring story.

Organic Farming Website Design Userflow User Experience HarvestBox by CQL

A Mobile-Friendly Path to Purchase Brings Families a Farm-to-Table Experience with a Few Taps of a Finger

The HarvestBox experience is fully responsive. We made sure people could order a HarvestBox bundle, anytime, anywhere using their smartphones and even tablets. Mobile-friendly promotions and products can easily be managed through the custom CMS we developed using goLang.

Responsive Mobile Ecommerce Path-to-Purchase Design HarvestBox by CQL

Shipping Integrations Allow HarvestBox to Ship Upwards of 32lbs of Meat Across America

We set up shipping integrations to create a smooth, reliable fulfillment process. Shipping confirmations for both the customer and for HarvestBox employees were put in place to ensure all important communications were sent to the right people reliably and efficiently. Each product bundle is packaged with dry ice giving it a limited window for delivery so communication is key.

Are you ready to bring your vision from a napkin sketch idea to reality?

Let's Do This
Learn more about our Experience Design & Strategy services

Related Case Studies

Protec

Hubspot integrated e-store helps managing qualified leads

View Case Study

Wellcraft

Boat Configurator Helps Boost Leads to Dealers by 200%

View Case Study

Moja

Africa's Ecommerce Ecosystem Rethought from the Ground up

View Case Study

Protec

Hubspot integrated e-store helps managing qualified leads

View Case Study

Wellcraft

Boat Configurator Helps Boost Leads to Dealers by 200%

View Case Study

Moja

Africa's Ecommerce Ecosystem Rethought from the Ground up

View Case Study

Continue Exploring

Our Work

Services

Approach

Our Work Services Commerce Cloud Approach Culture Blog Careers Contact

Grand Rapids:
3344 Grand Ridge Drive NE
Grand Rapids, MI 49525
616 365 1000
Ann Arbor:
8186 Jackson Rd
Ann Arbor, MI 48103
616 365 1000