merrell case study

CQL Partners with Merrell to Elevate Their Ecommerce Experience, 18 Years and Running

Merrell is a premier performance footwear and apparel brand that has been outfitting nature lovers and adventure seekers for more than 30 years. Merrell joined the family of Wolverine Worldwide brands in 1997 and has achieved explosive growth and global success with consumers ever since.

As a longtime partner of Wolverine Worldwide, CQL helped pave the way for Merrell’s digital commerce infrastructure and experience from the beginning – before Cyber Monday even existed.

Services

Commerce Solutions
Business Intelligence

Technology

Salesforce Commerce Cloud

Salesforce

A Monumental Commerce Migration

In 2014, CQL embarked upon one of the largest Commerce Cloud implementations ever performed and migrated 15 of the Wolverine Worldwide brand sites, including Merrell, from disparate systems onto a single platform to serve as a firm foundation for digital commerce.

Blazing a Trail for Global Growth

As Merrell’s success continued, CQL helped drive the brand’s global presence, expanding online stores to nearly 30 countries. CQL continues to support Merrell’s digital expansion every step of the way.

Optimizing for Outstanding Performance

When it comes to ecommerce, performance is the name of the game. CQL works with Merrell on a regular basis, implementing new site features to meet ever-rising consumer expectations.