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Our Work


Experience Results

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We help our customers grow, work smarter and envision new ideas

We are a digital agency that specializes in world-class ecommerce, digital marketing, business software, experience design and digital business strategy.

Salesforce Commerce Cloud Enterprise Ecommerce Costa Sunglasses Brand by CQL

Costa Del Mar

Clearest Lenses on the Planet Now on Salesforce Commerce Cloud

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Salesforce Commere Cloud Ecommerce Hiking Brand Merrell by CQL


14 Cyber-Mondays and Counting

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Product Boat Configurator for Wellcraft by CQL


Boat Configurator Helps Boost Leads to Dealers by 200%

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Space Utilization IoT Sensor Dashboard Office Herman Miller by CQL

Herman Miller

IoT Sensors & BI Dashboard Help Make Fact-Based Decisions About Real Estate

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About CQL | Craft & Innovation

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Custom Ecommerce Meat Processor by CQL


From A Dream and a Sketch to a New Digital Venture

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Ecommerce and Experience Design Strategy Homeschooling AOP by CQL


Experience Design Delivers 97% Increase in E-Store Conversions

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Commerce version 2.0 includes Equal Parts ‘Experience’ + ‘Data’

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Chaco Consumer Insights Campaign Chaco Footwear by CQL


Consumer Insights Help Guide Campaign Design

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Healthcare Safety and Sanitation Keyboard Venture by CQL

UV Angel

UV Light Helps Healthcare Workers Sanitize Their Keyboards

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iOS Business App Custom Software System Lubrizol by CQL


Customer-Centric Laboratory Management System

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3 Practical Steps to Improve Your Ecommerce Conversion Rate


Growing Your Digital Business, One Conversion at a Time

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West Elm Workspace Magento Website Experience Design by CQL

West Elm

Experience Team Helps Digital Launch of West Elm’s B2B Venture

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Global Ecommerce Africa Product Venture Moja by CQL


Africa's Ecommerce Ecosystem Rethought from the Ground up

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Floor Cleaning Troubleshooting App Tennant by CQL


Native Microsoft App Helps Troubleshoot Floor Cleaning Technology

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Scarab Jet Boats Lead Generation Computer Graphics by CQL

Scarab Jet Boats

Computer Graphics Give Scarab a Compelling Digital Experience

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Digital Insights from our team

Ecommerce & Digital Marketing

Recent Blog Posts

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We have some really cool customers

Sorry for the shameless name dropping, but we couldn't be prouder of the amazing clients that we get to work with everyday. Here are a few that have become friends over the last 21 years.

Herman Miller logo Chaco logo Sperry logo Harley Davidson logo Scarab Jet Boats logo West Elm logo Merrell logo Hush Puppies logo Keds logo Cat logo Saucony logo GFT logo Costa Del Mar logo Wolverine logo Moja logo Wellcraft logo Sebago logo AOP logo Lubrizol logo Harvestbox logo Ranger Boats logo UV Angel logo

Have Fun. Change the World.

We believe CQL is our second family. Our team works with intensity, laughs a lot and believes that what we do matters.

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Our Work Services Commerce Cloud Approach Culture Blog Careers Contact

Grand Rapids:
3344 Grand Ridge Drive NE
Grand Rapids, MI 49525
616 365 1000
Ann Arbor:
8186 Jackson Rd
Ann Arbor, MI 48103
616 365 1000