A Fall for the Ultimate Win

RUDIS launched in 2013 with a vision to create quality performance gear for wrestlers, and since has become the market leader in wrestling. After 10 years of growth, RUDIS is known throughout the sport for both reliability and innovation.

With high sales growth and increasing popularity, struggled to meet demand, experiencing frequent site outages. RUDIS partnered with CQL to migrate to Shopify in two phases: first, to stabilize the new RUDIS site with a new digital ecosystem, and second, to optimize the site with a rapid iteration of new features, integrations, and enhanced design & user experience.

Using Propel, CQL’s Shopify framework, CQL crafted the new with an energy-inspired brand refresh and an intuitive, compelling user experience that highlights the brand’s expertise, mission, champion athletes, and high-performance wrestling gear. By integrating new technology partners, the RUDIS team quickly discovered opportunity for business expansion on the Shopify platform.

RUDIS stands as a testament to dedication, precision, and a relentless pursuit of excellence – on the mat, in their gear, and now, with their digital transformation.




WooCommerce to Shopify


80% Revenue Increase
70% Order Increase
27% Conversion Rate Increase


RUDIS Mood Boards

From Scrappy Start-Up to Premier Brand


RUDIS is an expression of a lifestyle in wrestling and was created with a single vision in mind: to be the most accurate and authentic expression of the sport. The core values of wrestling govern every action of the RUDIS brand and drive them to continually innovate, serve, and connect with those who love the sport.


Despite their growth, RUDIS was in tech paralysis after outgrowing their current platform. Their booming website could not support big product drops. RUDIS came to CQL to stabilize their website on Shopify and begin optimizing for brand growth in a competitive marketplace.


With a brand refresh, new partnerships, and Shopify’s robust commerce platform, RUDIS launched a digital experience that improves commerce capabilities, technologies, and customer experiences. The new ecosystem serves as a foundation for new opportunities & growth: including an 80% YOY increase in revenue.

The Results

RUDIS launched their new website right before Black Friday Cyber Monday (BFCM), resulting in the largest volume and YOY growth in RUDIS history.


revenue increase


Order increase


conversion rate increase

Award Winning Design & User Experience

RUDIS is the proud recipient of the NYX, Vega, MUSE, and AVA Awards. These awards celebrate achievement in innovation and imagination, recognizing the outstanding efforts in design, branding, and content creation.

Unleashing Competitive Energy Through Design

With the celebration of RUDIS’ 10 year anniversary, the new site launch served as a catalyst for a stunning brand refresh that would present wrestling in a way that the world had never seen. While maintaining a look that feels organic and authentic to the RUDIS brand, the CQL team introduced a creative design that brings high energy and elevates RUDIS’ product through the juxtaposition of models and layered storytelling interfaces. With cool product stories, highlights of RUDIS’ design & engineering, champion athlete stories, and spotlights on Team RUDIS, the new website demonstrates wrestling ethos and unparalleled expertise in the new digital experience.

Built for the Best in the World

RUDIS is the most trusted custom wrestling team apparel brand, outfitting teams nationwide. RUDIS’ custom team gear is an excellent way to stand out from the crowd and show off team spirit on the mat, with custom colors, patterns, logos, and names to make gear & apparel truly unique.

The new RUDIS website integrates custom team store pages with their D2C website on Shopify. RUDIS is now able to offer a holistic brand experience with more products to wrestlers.


“Our team came to CQL not only looking for improvement with stability and speed of our website, but a new design that is cohesive with our brand and products. Their team built a solution within Shopify that was more flexible, efficient, and is something we can build upon to support our continual growth. We look forward to the ongoing partnership.”


Director of E-Commerce