DESIGNED To Make Memories Guests Will Love
Westrick & Co.

Shopify Plus Case Study: westrick & co.

It's More Than a Party... It's the Westrick Tradition

For 60+ years, Westrick has sold officially licensed party supplies for almost 50 colleges and universities, the Kentucky Derby, and Indy 500. Known for its quality and unique product lines, Westrick has been part of family traditions and game day celebrations for years. 

After its success selling to large retailers including Oriental Trading, Party City, and Fanatics, Westrick wanted to bring the party directly into the home, building a brand that could easily be recognized online and fosters customer loyalty. Delivering a stellar first impression with Westrick’s new brand and website, CQL brought the Westrick vision to life by showcasing the celebratory nature of the brand and establishing a memorable customer experience. 

The new site was unveiled on Shopify Plus using Propel, CQL’s proprietary Shopify Plus blueprint that accelerates Shopify launches, optimizes site performance, and delivers industry leading best practices and user experiences. With Shopify’s powerhouse of third party apps including Yotpo, Klaviyo, and Gorgias, Westrick is celebrating its own D2C win and looking forward to building a loyal customer base, diversifying its business risk with marketplaces, and increasing overall profits. It’s game time!!

Westrick & Co.


Westrick Traditions
Westrick - Start a New Tradition

“We were truly impressed with CQL’s robust design and development process, as well as their Shopify expertise. CQL not only walked hand-in-hand with us all the way through the project, but also continues to support us as a long-term strategic partner in our growth. The new digital brand exceeded our expectations and creates a solid foundation for our future expansion.” 

Jim Tassoni

VP of Sales


Big Game Events Made Easy

Westrick customers know how to throw a game-day party, and they know exactly what team and sporting event they are looking for when buying party supplies. The Westrick site features a powerful navigation with almost 50 colleges and universities, featuring collegiate mascots in the navigation and overlays product landing pages (PLPs), sporting events such as the Kentucky Derby and Indy 500, party supplies, themes, and a B2B portal for wholesalers.

With hundreds of SKUs, the new Westrick website allows customers to easily navigate to their favorite college or event, and filter by product type, theme, sport (basketball, football), and/or price. Whether it’s a tailgate, graduation, or special occasion, Westrick makes the highest quality party supplies and a streamlined, engaging user experience, so customers can focus on what matters most… creating memories and lifelong traditions. 

Game Day Party Supplies

Powered by Shopify Plus​

Shopify Plus was the platform of choice for Westrick & Co. With hundreds of great integration partners, Shopify offers the most user-friendly platform to build a commerce website, especially for non tech-savvy users. With Shopify, Westrick empowers its team to focus on marketing and growth initiatives, not technology. 

Shopify Plus