It’s More Than a Party… It’s the Westrick Tradition
For 60+ years, Westrick has sold officially licensed party supplies for almost 50 colleges and universities, the Kentucky Derby, and Indy 500. Known for its quality and unique product lines, Westrick has been part of family traditions and game day celebrations for years.
After its success selling to large retailers including Oriental Trading, Party City, and Fanatics, Westrick wanted to bring the party directly into the home, building a brand that could easily be recognized online and fosters customer loyalty. Delivering a stellar first impression with Westrick’s new brand and website, CQL brought the Westrick vision to life by showcasing the celebratory nature of the brand and establishing a memorable customer experience.
The new ShopWestrick.com site was unveiled on Shopify Plus using Propel, CQL’s proprietary Shopify Plus blueprint that accelerates Shopify launches, optimizes site performance, and delivers industry leading best practices and user experiences. With Shopify’s powerhouse of third party apps including Yotpo, Klaviyo, and Gorgias, Westrick is celebrating its own D2C win and looking forward to building a loyal customer base, diversifying its business risk with marketplaces, and increasing overall profits. It’s game time!!
“We were truly impressed with CQL’s robust design and development process, as well as their Shopify expertise. CQL not only walked hand-in-hand with us all the way through the project, but also continues to support us as a long-term strategic partner in our growth. The new digital brand exceeded our expectations and creates a solid foundation for our future expansion.”
VP of Sales
Big Game Events Made Easy
Powered by Shopify Plus
Shopify Plus was the platform of choice for Westrick & Co. With hundreds of great integration partners, Shopify offers the most user-friendly platform to build a commerce website, especially for non tech-savvy users. With Shopify, Westrick empowers its team to focus on marketing and growth initiatives, not technology.
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