CQL and Yotpo: Partnering to create and deliver exceptional digital solutions that accelerate customer engagement

Yotpo’s ecommerce marketing platform provides connected solutions that drive customer engagement with top brands.

Yotpo’s integrated solutions for reviews, rewards, referrals, SMS, User Generated Content (UGC), and subscriptions drive ecommerce growth by creating engaging experiences to build lasting customer relationships. As it becomes increasingly more competitive and costly to attract and retain customers online, CQL’s partnership with Yotpo has deepened as Yotpo’s offering becomes a critical part of our client’s ecommerce strategy.

Once a site is stabilized and optimized, CQL’s team of ecommerce experts seek ways to innovate and grow, oftentimes adding 3rd party tools that focus on increasing revenue, conversion, or the lifetime value (LTV) of the customer. Yotpo’s robust platform delivers on all fronts in many ways:

  • Collecting a high volume of authentic and higher quality reviews through a frictionless in-mail technology or SMS
  • Connecting the customer to the brand through an engaging loyalty & referral programs that can be customized for each merchant to maximize engagement and increase lifetime value
  • Showcasing shoppable UGC in eye-catching galleries across the site to create new pathways to purchase
  • Crafting SMS experiences for mobile shoppers that drive sales through proven campaigns and flows
  • A new Subscription management solution, built for Shopify brands, that generates recurring revenue

Yotpo’s goal of creating innovative, connected solutions that streamline customer acquisition and retention is the puzzle piece that fits perfectly with CQL’s suite of Growth & Innovation services.

Additionally, Yotpo’s LINK cartridge for Salesforce Commerce Cloud, and Apps for Shopify Plus and BigCommerce platforms streamline the integration process with CQL’s primary ecommerce platform partners.

Yotpo Premier Partner

Partner Website

About Yotpo

With CQL, Yotpo has a growth-minded, innovative partner that always strives to push the needle forward for our mutual brands. As one of our most trusted agency partners, they have a thorough understanding of Yotpo’s eCommerce marketing and retention platform and its capabilities, and how to best leverage it to deliver success for their clients.


Enterprise Partner Manager


CQL develops and maintains Yotpo’s Salesforce Commerce Cloud LINK cartridges

Yotpo tapped CQL’s shoulder in early 2020 to provide the customer development of a Yotpo Reviews & Ratings LINK Cartridge for Salesforce Commerce Cloud (SFCC), (read article here). We went on to add the Yotpo Loyalty to the cartridge and to this day, continue to enhance the cartridges with updated features and functionality.  

Yotpo’s API-first approach with easy integrations to any tech stack makes them one of SFCC’s top recommended solutions for merchants interested in headless commerce.

CQL creates custom Salesforce Commerece Cloud link cartridge

“Our clients rely on CQL to recommend and implement best-of-breed solutions that deliver value and ROI. Yotpo’s marketing platform not only delivers robust tools for customer acquisition, growth and retention, but their customer-first team also ensures that CQL clients are supported and successful throughout the process: from the first demo to post-launch. It’s the model definition of a great partnership.”



Partnership Manager