SHOPIFY PLUS Case Study: ipower resale

Reselling the World's Most Trusted Brand

Founded in 2006, iPowerResale specializes in the resale of open box, refurbished, and pre-owned Apple® hardware. Challenged with outgrowing their commerce platform, limited brand & product visibility, and difficulty making site updates, iPowerResale partnered with CQL for a digital brand refresh and site migration to Shopify Plus.

Leading with a new brand design that builds consumer confidence by mirroring a familiar experience to Apple®, iPowerResale’s new site highlights their expertise in their Apple-only product base, high quality, reliability, and reputation as the “trusted brand of the pros.” The responsive website features a customized user journey and product configurator, powered by Searchspring, which guides the path to purchase for customers.

With Shopify’s flexible platform, iPowerResale benefits from increased product visibility, seamless user experiences, expanded product offerings, enhanced SEO, and a wide expansion of rich content management – from new photos and videos to support articles. 

With a new foundation for growth in a competitive marketplace, iPowerResale is innovating the way to ensuring every customer gets the experience, savings, and service they deserve.



WooCommerce to Shopify


Shopify Plus
Trust Pilot
Shopify Pay

iPowerResale Screens

Building Confidence Through Branding

By combining the familiar experience of Apple products with the trust and reliability of iPower Resale’s warranties and outstanding customer support, iPowerResale’s new brand design builds customer confidence in product quality and performance. With an open layout and clean design, iPowerResale uses value proposition blocks and product badging to communicate product condition (“refurbished,” “sealed in box”), free support & service, fast shipping, warranties, and their iPower promise.

Optimizing UX with Searchspring

With iPowerResale’s highly configurable SKUs, the Apple® reseller wanted to create a sleek, guided browsing experience that leads customers from a base model selection through product configuration and upgrades in as quick as 3 steps.

The #1 search, merchandising, and personalization platform for commerce, Searchspring, powers the integration framework and front-end flexibility that powers iPowerResale’s unique new shopping journey.

Starting with Product Listing Pages (PLPs) that feature full product listings for easy product comparison, the user journey leads to a product configurator, where shoppers select product options, such as Color/Finish, Memory, and Storage. The journey continues to pre-configured product pages (PDPs), where iPowerResale increases AOV through product add-ons. With their robust “customize & buy” experience, iPowerResale guides shoppers to checkout in 3 easy steps.