André Assous, a Vida Shoes International brand known for creating innovative and comfortable footwear with modern styling and a classic touch, was on Shopify’s Commerce Platform when Vida Shoes’ leading kid’s shoe brand, Stride Rite, migrated to Shopify Plus in December 2021. However, not all Shopify builds are created equal and André Assous wanted Stride Rite’s code base, CMS, speed, custom theme, app integrations, and more.
Following a site audit and a review of the success of Shopify Plus with Stride Rite, André Assous decided to leverage the new Shopify Plus 2.0 framework, utilizing Stride Rite’s theme and site features, providing a cleaner code base with better app management, improving site speed and performance, and optimizing customer and brand experience. The new website revitalized the André Assous brand personality, providing customers with a highly visual buyer journey that engages shoppers and offers world-class style in today’s footwear trends.
André Assous’ new website features a digital brand refresh, elevating the brand to capture the timeless, chique, stylish, and trendy nature of its footwear to a social and digital-first consumer market. With a unified tech stack used across multiple Vida Shoes’ brands, new integrations with growth marketing partners, and a platform built to scale to other Vida Shoes’ brand, André Assous is now focused on marketing growth with its stylish, inspiring, high-fashion brand experience.
Rich in history, André Assous is known for crafting timeless and innovative designs that remain distinctive, while evolving with the modern world, established as an enduring influence in the world of fashion. With a brand refresh, André Assous rejuvenated the look and feel of their brand to better connect with shoppers and showcase their stylish footwear, while maintaining their Spanish roots and unwavering quality.
Through brand workshops, visual brand activities, and new brand boards defining fonts, colors, visuals, and site style guides, André Assous was able to revitalize its brand not only on the website but also throughout their marketing channels for launch, creating a chique seamless omni-channel user experience focused on world-class style and hand-crafted quality designs. The brand refresh elevates the brand’s imagery and message to stand out from the competition, and appeal to André Assous’ existing customer base as well as expand their demographic into new markets.
CQL and Vida Shoes architected a repeatable model on Shopify Plus that can support an entire portfolio of Vida Shoes brands. Using its top-selling kid’s shoe brand Stride Rite as the initial brand to launch on the new framework, Vida Shoes extended the new Shopify theme and framework to brands like André Assous, allowing for faster launches, easy content and marketing management of the website, and more opportunities for growth.
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