A Trendy, Modern Look Delivers a Premium Shopping Experience on Shopify Plus
Andre Assous, a Vida Shoes International brand known for creating innovative and comfortable footwear with modern styling and a classic touch, was on Shopify’s Commerce Platform when Vida Shoes’ leading kid’s shoe brand, Stride Rite, migrated to Shopify Plus in December 2021. However, not all Shopify builds are created equal and Andre Assous wanted Stride Rite’s code base, CMS, speed, custom theme, app integrations, and more.
Following a site audit and a review of the success of Shopify Plus with Stride Rite, Andre Assous decided to leverage the new Shopify 2.0 framework, utilizing Stride Rite’s theme and site features, providing a cleaner code base with better app management, improving site speed and performance, and optimizing customer and brand experience. The new website revitalized the Andre Assous brand personality, providing customers with a highly visual buyer journey that engages shoppers and offers world-class style in today’s footwear trends.
Andre Assous’ new website features a digital brand refresh, elevating the brand to capture the timeless, chique, stylish, and trendy nature of its footwear to a social and digital-first consumer market. With a unified tech stack used across multiple Vida Shoes’ brands, new integrations with growth marketing partners, and a platform built to scale to other Vida Shoes’ brand, Andre Assous is now focused on marketing growth with its stylish, inspiring, high-fashion brand experience.
A Refreshing New Look
Rich in history, André Assous is known for crafting timeless and innovative designs that remain distinctive, while evolving with the modern world, established as an enduring influence in the world of fashion. With a brand refresh, Andre Assous rejuvenated the look and feel of their brand to better connect with shoppers and showcase their stylish footwear, while maintaining their Spanish roots and unwavering quality.
Through brand workshops, visual brand activities, and new brand boards defining fonts, colors, visuals, and site style guides, Andre Assous was able to revitalize its brand not only on the website but also throughout their marketing channels for launch, creating a chique seamless omni-channel user experience focused on world-class style and hand-crafted quality designs. The brand refresh elevates the brand’s imagery and message to stand out from the competition, and appeal to Andre Assous’ existing customer base as well as expand their demographic into new markets.
Multi-Brand Strategy Built on Shopify Plus
CQL and Vida Shoes architected a repeatable model on Shopify Plus that can support an entire portfolio of Vida Shoes brands. Using its top-selling kid’s shoe brand Stride Rite as the initial brand to launch on the new framework, Vida Shoes extended the new Shopify theme and framework to brands like Andre Assous, allowing for faster launches, easy content and marketing management of the website, and more opportunities for growth.
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