A Site Redesign That Really Rocks the BOAT

salesforce commerce cloud Case Study: sperry

Making Waves with Salesforce​

Born on the water in 1935, Sperry’s Top-Siders were the first boat shoes introduced into the boating and footwear markets. Through decades of innovation, Sperry is home to classic hand-crafted footwear – from boat shoes and sandals to loafers and flats.

As a Wolverine Worldwide brand, Sperry’s website is managed on Salesforce Commerce Cloud along with the rest of Wolverine’s brand portfolio. By using SFCC’s enterprise-level, multi-site ecommerce framework, Sperry leverages the user experience, feature sets, integrations, and custom development of other Wolverine brands within a single platform. 

This architecture allows Sperry to benefit from other brands, while offering a flexible UI that allows for unique design experiences and brand customization like Sperry’s 2022 site redesign. CQL updated Sperry-specific CSS styles that matched the structure of Sperry’s brand designs, extending the brand-agnostic styles with colors and fonts for mobile and desktop. 

With Sperry’s refreshing new designs and CQL’s SFCC development expertise, Sperry.com inspired the world with a new look that conveys the love of being on the water; a commitment to sustainability, diversity, and inclusion; and the perfect shoes to slip into for the next adventure. 




Salesforce Commerce Cloud
Salesforce Marketing Cloud
Salesforce Service Cloud
Salesforce Einstein AI

Sperry Shoes
Sperry Mobile View

Powered by Salesforce Commerce Cloud

For over a decade, CQL has been designing, developing, and supporting Salesforce Commerce Cloud solutions for premier brands to drive business success. Wolverine Worldwide selected Salesforce Commerce Cloud to provide a robust architecture for global expansion and a single, one-stop solution to support their portfolio of brands, including Merrell, Hytest, Saucony, Chacos, Keds, CAT Footwear, Bates, Harley-Davidson Footwear, Hush Puppies, and Sperry.

Salesforce Commerce Cloud