CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
Janie and Jack is a design house built on a simple belief: individual style starts early. The premium children’s wear brand dresses babies, toddlers, and kids in modern takes on classic fashion. As the brand expanded globally into the UK, its technology had to keep pace with rapid growth. Janie and Jack UK wanted to consolidate their tech and cut friction for their staff with a new UK site powered by Shopify. One thing was non-negotiable: the new shopping experience had to stay true to the brand, featuring the same iconic look and feel that customers love, with a stronger commerce engine underneath.
CQL launched a brand-new ecommerce site for Janie and Jack UK on Shopify, rebuilt in Shopify Liquid to support the existing brand design, while gaining Shopify’s speed and flexibility. Janie & Jack’s new digital transformation featured Shopify apps such as Yotpo, Klaviyo, Gorgias, Nosto and more, enabling the design house for kids brand to offer a mobile-first, curated, elevated shopping experience that mirrors its thoughtful attention to detail and style.
In addition to the new website, over a single weekend, CQL launched Shopify POS in a dual-brand concept, powering retail operations for the London retail location featuring both Janie & Jack UK and sister company HATCH, the premium maternity fashion and beauty brand. The launch of online and physical retail together under Shopify’s unified commerce system unites two beloved brands and marks a cornerstone for future international expansion.
Brands (Janie & Jack + HATCH) Unified with Shopify POS
Mobile vs. Desktop Conversion Rate Improvement
Site
Janie and Jack, the iconic children’s fashion house, and HATCH, the premium maternity fashion and beauty brand for all stages of motherhood, share UK retail space in a dual-concept store that opened in March. That created a tricky requirement at the register: two brands, but one point of sale. It all went live over a single weekend, alongside the new ecommerce site.
CQL built functionality that standard POS can’t do out of the box. Dual-branded POS screens let staff ring up either label from the same terminal, no switching tools, no slowing the line. POS-only promo codes handle in-store discounts too, blocked automatically at online checkout and tagged by a consistent code prefix.
The result is unified commerce on Shopify, with online and in-store connected. Store associates can serve customers faster and more personally at the counter, with an experience that feels as considered as the clothes. Together, both brands meet families at every stage, from pregnancy through childhood.
“Supporting two brands on a single point of sale, without adding complexity for our store teams, was a critical requirement for this launch. Shopify and CQL delivered on that. The team executed a full replatform, a new site, and a dual-branded POS, all live within a single weekend. That level of execution requires a technology partner that understands both the platform and the realities of retail operations. It gives us a strong foundation as we continue our international expansion.”
Madhav Kondle, CIO, Janie & Jack
JANIE & JACK
