It’s high energy, fun, unique, and enjoyed by everyone. Kan Jam, EastPoint Sports’ flagship brand since 2006 and top-selling flying disc game sold by over 800 retailers, saw a huge opportunity to take the slammin’ jammin’ disc game direct-to-consumer (D2C), redefine the brand personality, and re-platform to Shopify Plus.
Kan Jam’s new website energizes the brand’s design, tailoring the user experience to both casual enthusiasts and professional league players. With a focus on the Kan Jam community and tournaments, the new KanJam.com introduces a wish-list of D2C features, including user generated content (UCG), enhanced search & navigation, product recommendations and accessories, user reviews, email and SMS integration with Klaviyo, and content areas describing Kan Jam rules and community events. The new site uses predictive search and collection-sorting functionality providing user rich functionality throughout the online experience, as well as features CQL custom middleware to connect Shopify Plus to Apprise, Kan Jam’s product inventory and order management system.
Game On. The Kan Jam website is built on Shopify Plus’ Dawn reference theme, which allows CQL to easily extend and modify Kan Jam components to other EastPoint brands for future efficient and cost-effective D2C site launches. With EastPoints Sports’ iconic Kan Jam brand launch, there is nothing but “instant wins” in the path ahead.
The CQL and EastPoint Sports teams architected a repeatable model on Shopify Plus that can support an entire portfolio of EastPoint Sports brands. Using its flagship brand Kan Jam as the initial brand, EastPoint Sports now has a theme and framework that can be easily repeated to launch other brands and optimize their online business quickly.
