SHOPIFY Case Study: Frye & Co.

Frye & Co., a new brand launched by The Frye Company, strategically targets a younger demographic with a focus on providing accessible luxury footwear and apparel at a more affordable price point. This brand is specifically curated for the everyday fashion enthusiast who values ready-to-wear pieces and resonates with a “Let’s Just Go” lifestyle – spontaneous, adventurous, and always ready for the next experience.

While maintaining a distinct identity, Frye & Co. remains rooted in the core values of The Frye Company. This connection is evident in its commitment to authentic design, reflected in the use of premium materials, attention to detail, and expert craftsmanship. By upholding these standards, Frye & Co. ensures that its products exude both style and enduring quality.

Just like their footwear, the Frye & Co. website was built for real life and made to move with you. Launching with a limited number of products to test the new target market, the new Frye & Co. website is designed and built to easily expand as more product lines are added in the coming year. This strategy enabled Frye & Co. to enter the market quickly and efficiently, while empowering the brand with a foundation for future growth.