Got Questions? Ask Us Anything on 10/9 @12pm EST. RSVP now!
Got Questions? Ask Us Anything on 10/9 @12pm EST. RSVP now!
Superfeet, a leader in the insole industry, partnered with trusted advisor Arcadia Digital to embark on an ambitious digital transformation. With a focus on enhancing its e-commerce capabilities and expanding its global footprint, Superfeet launched a new Shopify-based tech stack featuring industry-leading growth-marketing tools, including Yotpo, Searchspring, Aftership, and Recharge. This transformation streamlined operations, elevated the shopping experience, and delivered an unparalleled expression of the Superfeet brand to consumers worldwide.
A brand refresh introduced a cohesive and seamless digital experience, blending Superfeet’s innovative spirit with a performance-driven aesthetic. Optimized for customer engagement, the new site features guided selling tools and fit finders, ensuring an intuitive shopping journey. The transformation not only provided Superfeet with a scalable and stable e-commerce foundation but also enabled continuous optimization, global expansion with localized content and product assortments, and the agility to adapt to the evolving needs of its diverse customer base.
Increase in Sessions
Increase in Revenue
SUPERFEET
Superfeet unveiled the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is building on its nearly 50-year foundation to step confidently into the future, where innovation meets inspiration and performance is amplified. The brand refresh introduces a new logo, refreshed visual identity, and an updated marketing approach that celebrates athletes who pursue progress across every arena, from courts and trails to job sites and city streets.
From the experience design standpoint, it was important to structure navigation and key paths to help customers find the perfect insoles based on their lifestyle and performance needs. Within the browsing experience, product cards and filters provide key information about insole technology such as arch height, insole thickness, and underfoot cushioning. Beyond browsing, customers can also seek guidance through the Superfeet insole finder or even have custom insoles crafted just for them.
Making the move to Shopify opened a lot of possibilities for the Superfeet team. Much less technical expertise is now required to produce quality branded content on day-to-day marketing and merchandising tasks. With rock-solid layout components in place for the content team, CQL was then able to go deep and design additional interactive components showcasing Superfeet insole technologies to really highlight the value Superfeet products offer.
To strengthen its position as a global leader in the insole industry, Superfeet implemented multi-site functionality on Shopify for efficient management of operations across the US, UK, and Canada. Leveraging Shopify Markets and Shopify’s Translate & Adapt, the Superfeet website offers localized experiences through region-specific language, messaging, product assortments, and currencies to meet each region’s distinct market needs.
The successful Shopify migration and transformation of Superfeet’s new digital presence was led by Arcadia Digital, a strategic partner and trusted advisor to CQL. Bringing a wealth of experience in digital business model development and technology-enabled growth strategies, Arcadia Digital played a critical role in shaping Superfeet’s vision and roadmap, ultimately achieving significant growth and enhanced customer engagement.
Yotpo’s integrated solutions for reviews, rewards, referrals, SMS, User Generated Content (UGC), and subscriptions drive ecommerce growth by creating engaging experiences to build lasting customer relationships.
Through its robust Search, Personalization, Product Merchandising, and Insights & Reporting Suites, Searchspring provides a platform to empower ecommerce teams to take control of their website, drive more traffic, gain lifetime value, and convert more.
The leading retention and growth solution for subscription-first brands, Recharge offers customization subscriptions, product bundling, customized workflows, and loyalty programs to drive recurring revenue.
“Our strategic recommendation of Superfeet’s migration to Shopify provides the leading insole brand with a more flexible, scalable, and high-performing eCommerce foundation, while reducing the complexities of platform management for their team. At Arcadia Digital, we specialize in guiding and driving brands through eCommerce acceleration, and our partnership with CQL allows us to deliver strategic, data-driven solutions that align technology with business objectives. Together, we help brands like Superfeet unlock their full eCommerce potential in an evolving digital landscape.”
JASON PAWLOSKI
Co-Founder
Arcadia digital
©2025 All rights reserved | Privacy Policy | Terms and Acceptable Use Policy
©2025 All rights reserved | Privacy Policy | Terms and Acceptable Use Policy
