SHOPIFY Case Study: Versuni

Versuni, the house of Phillips home and small appliances brand, is celebrated for its commitment to innovation, quality, and sustainably designed for people to lead healthier and happier lives. In a strategic move to upgrade their technology and reinforce their customer-obsessed focus, Versuni teamed up with CQL to establish itself as the premier destination for countertop appliances. The partnership enabled Versuni to expand and merchandise their entire product portfolio, enhance the customer experience, and optimize transaction functionality.

The project involved developing a scalable content framework to support the launch of new product categories, starting with cafe-quality espresso machines and gradually expanding to include air fryers and other kitchen innovations. The initiative was designed to guide customers in making informed purchasing decisions by clearly conveying product features, costs, and benefits while ensuring a seamless and cohesive digital experience. Prioritizing a digital centerpiece for Versuni’s omnichannel presence, Versuni sought to master the fundamentals necessary to establish a branded destination for Philips home appliances, solidifying its position as a leader in the industry.