CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
For decades, Luekens Wine & Spirits has been a trusted destination for wine, spirits, and specialty products across Florida. Family-owned and locally operated, Luekens has grown into one of the largest independently owned wine and spirits retailers in the Southeast and among the larger independent operators nationally. The retailer built its reputation on knowledgeable service and convenient neighborhood locations. With new growth and ecommerce becoming a larger driver of the business, Luekens’ legacy WordPress and WooCommerce site began to hold the brand back, plagued by instability, plugin conflicts, and limited flexibility to support its multi-store inventory model and increasingly complex fulfillment needs.
CQL partnered with Luekens to replatform the business onto Shopify through a phased, unified commerce approach, delivering a more stable and scalable ecommerce foundation. Phase 1 focused on a full site build, custom integrations to sync product and inventory data from Luekens’ existing SQL database, and targeted custom development to support store-level availability, express local delivery powered by Uber Direct, and time-sensitive store notifications via Twilio. The platform was also architected to support statewide Florida delivery and national shipping through integrations with UPS and third-party logistics partners, reflecting a significant portion of Luekens’ ecommerce business and ensuring the experience could scale well beyond local store boundaries.
Luekens now operates on Shopify’s modern commerce platform with a digital experience that mirrors how the business runs in the real world. Customers gain clear guidance across local pickup, same-day express delivery, extended delivery routes, statewide fulfillment, and national shipping, while internal teams benefit from more reliable systems and connected workflows. Since launch, the site has received strong positive feedback from customers, supplier partners, and retailers across the country, with many noting that the experience rivals those of major national chains. Luekens’ unified commerce transformation will continue with deeper Shopify POS or third-party POS integration, expanded order management automation, and further operational workflow enhancements that will continue to unify ecommerce and store-level operations.
growth in 3 months
retail stores
CQL built a custom store and fulfillment selector that is deeply integrated throughout the site experience. Rather than isolating store information on a single page, location and fulfillment intelligence is surfaced across key customer journeys, making it easy for shoppers to find nearby locations and understand how each product can be fulfilled.
The selector goes beyond guiding customers to local pickup or delivery options. By connecting real-time inventory, location data, and Shopify’s fulfillment capabilities, the new website dynamically determines product eligibility and availability across multiple fulfillment channels, including statewide Florida delivery and national shipping. This approach removes friction and uncertainty from the buying experience while supporting Luekens’ ability to operate seamlessly at both a hyper-local and nationwide scale.
Luekens’ website features a custom, same-day express delivery experience through a direct integration with Uber Direct. Customers can select express delivery from a specific store location within a defined radius, with real-time, location-specific inventory validation ensuring that only eligible, in-stock items are available for delivery. If inventory availability changes or a shopper switches locations, the cart dynamically updates to reflect what can be fulfilled. This custom approach extends Shopify’s native capabilities, enabling fast, reliable local delivery while maintaining precise inventory control across Luekens’ multi-store footprint.
To support time-sensitive fulfillment and in-store execution, CQL implemented a custom Twilio integration that connects ecommerce orders directly to store teams. Automated phone calls notify associates when new pick-and-pack orders are ready, ensuring express and local delivery orders are acknowledged promptly, even during peak store hours.
Notifications repeat at defined intervals until confirmed, replacing manual monitoring with a reliable, automated workflow. This real-time alerting system strengthens communication between ecommerce and in-store operations, resulting in faster fulfillment, clearer accountability for store teams, and a more dependable delivery experience for customers.
“Shopify has allowed Luekens to unify our in-store and digital commerce experiences on a single scalable platform. The flexibility of the Shopify ecosystem enables us to support complex multi-location fulfillment, statewide delivery, and national shipping while maintaining real-time inventory visibility across all channels. Shopify is helping us modernize operations, expand our reach, and continue delivering a best-in-class customer experience.”
CHRISTOPHER JALLO
CEO
Luekens Wine & Spirits
