CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
The consumer electronics and appliances category is one of the most dynamic segments in retail, characterized by rapid product cycles, high-consideration purchases, and evolving buyer expectations. In the U.S., online sales for these products are projected to exceed $240 billion in 2026, driven by convenience, price transparency, and detailed product information that supports informed decision-making. As shoppers research and refine their preferences before buying, from smart home systems to performance sound equipment, brands must meet customers with engaging digital experiences that reflect the complexity and aspiration of the category.
Shopify provides a scalable, secure commerce foundation that helps electronics and appliance merchants compete in this fast-moving environment. Its platform supports advanced ecommerce capabilities such as real-time inventory visibility, flexible checkout options, and storefront customization, enabling brands to deliver complex buying journeys like custom sound system configurators, bundled product builds, compatibility-aware product discovery, and high-consideration purchases that require clarity and confidence at checkout. These capabilities help merchants reduce friction, increase conversion on high-ticket items, and adapt quickly to evolving consumer expectations.
Today’s electronics and appliance buyers expect seamless experiences across devices and channels. Nearly 60% of holiday and seasonally driven electronics purchases are completed online as shoppers leverage digital tools to compare features, find deals, and confirm compatibility before purchase. Driven by research-heavy behaviors and rising expectations for delivery speed and transparency, consumer sentiment increasingly favors brands that offer clear product information, flexible delivery and pickup options, accurate availability at checkout, and cohesive service across online and physical storefronts.
Shopify Brands
Non-Shopify Brands
Global Consumer Electronics Market in 2025 (Shopify)
Expected 2026-2035 Global Growth Rate for Consumer Electronics & Appliances (360 Research Reports)
U.S. Online Sales in the Consumer Electronics & Appliances Industry in 2025 (EcommerceDB)
US Online Buyers Reporting Consumer Electronics Purchased Online in Past onth (Unix Commerce)
Setting the standard in audio excellence
Denon’s parent company, Sound United (owned by Harman International), has a strong international presence and numerous technologies to support their many premier audio brands. To streamline processes, support future growth, and expand online sales channels, Sound United needed a robust, multi-brand architecture with a common framework that could be leveraged across their brands.
With flagship brand Denon serving as the first website and common blueprint, Sound United transformed its digital ecosystem with a complete redesign & replatform to Salesforce Commerce Cloud. The digital transformation of 5 key brands, including Denon, Marantz, Polk, Bowers & Wilkins, and Definitive Technology, features marketing-rich content, reinforces the rich brand heritage & craftsmanship, and delivers compelling, best-practice experiences to build a strong connection between their audio brands and the A/V experiences that people love.
As one of the nation’s leaders in Audio and Video consumer electronics and home entertainment, World Wide Stereo has built a 40-year reputation on integrity, top-quality, personalized service, smart home integration, and competitive pricing. Focused on its long-term goals of scaling revenue, reducing total cost of ownership, and supporting a best-in-class commerce experience, World Wide Stereo migrated from Workarea to Shopify.
CQL and World Wide Stereo crafted a personal, boutique shopping experience that highlights the prestige of working with the brand in its elevated Philadelphia-area showroom and procuring custom installation services. Designed to support both novice and experienced customers alike, the website showcases a modernized brand refresh, an updated user experience that encourages engagement, a powerful tech stack, and easy navigation between their eCommerce and Design & Integration websites.
“World Wide Stereo came to CQL looking to deliver a premium shopping experience on Shopify that would allow us to increase conversion and scale revenue without a complex tech stack. We wanted an elevated, highly visual presentation that would echo the quality and performance of our products and our evolving smart-home technology services portfolio while maintaining a simple and intuitive user experience. With the flexibility of Shopify, we were able to streamline checkout, accelerate our workflow, introduce new technologies, and optimize for mobile. The resulting experience is a synergy of style and functionality.”
EMILY COLE
Chief Marketing Officer
WORLD WIDE STEREO
Versuni, the house of Phillips home and small appliances brand, is celebrated for its commitment to innovation, quality, and sustainably designed for people to lead healthier and happier lives. In a strategic move to upgrade their technology and reinforce their customer-obsessed focus, Versuni teamed up with CQL to establish itself as the premier destination for countertop appliances, expanding their entire product portfolio, enhancing customer experiences, and optimizing transaction functionality.
The initiative was designed to guide customers in making informed purchasing decisions by clearly conveying product features, costs, and benefits while ensuring a seamless and cohesive digital experience. Prioritizing a digital centerpiece for Versuni’s omnichannel presence, Versuni established itself as a branded destination for Philips home appliances, solidifying its position as a leader in the industry.
Meet the world’s most customizable keyboard, featuring over 1 billion possible combinations! Glorious’ GMMK 3 Boardsmith, a bespoke design-your-own keyboard experience built on Shopify, offers a truly customer-first experience allowing shoppers complete customization of product design. The solution creates a seamless front-end experience for Glorious customers by enabling a highly customizable product configurator that supports visual customization and flexible pricing. Leveraging Shopify Markets, the customizable keyboard is offered in 4 different currencies (USD, CAD, EUR, and GBP).
With its intuitive interface and robust ERP integration to NetSuite, Shopify empowers teams at Glorious to efficiently manage bespoke orders while ensuring smooth fulfillment workflows.
Founded in 2006, iPowerResale specializes in the resale of open box, refurbished, and pre-owned Apple® hardware. Challenged with outgrowing their commerce platform, limited brand & product visibility, and difficulty making site updates, iPowerResale partnered with CQL for a digital brand refresh and site migration to Shopify.
Leading with a new brand design that builds consumer confidence by mirroring a familiar experience to Apple®, iPowerResale’s new site highlights their expertise in their Apple-only product base, high quality, reliability, and reputation as the “trusted brand of the pros.” With Shopify’s flexible platform, iPowerResale benefits from increased product visibility, seamless user experiences, expanded product offerings, enhanced SEO, and a wide expansion of rich content management
As a leading digital commerce agency and Shopify Platinum Partner, CQL builds stunning, high performing commerce experiences for high-end enterprise brands with complex requirements in both eCommerce and physical retail. With a solution-oriented mindset, we align your business goals with the right mix of technology and partners, guiding when to innovate and how to maximize out-of-the-box solutions. Together, we elevate your brand, accelerate growth, and create seamless customer experiences in-store and online.