SHOPIFY Case Study: SOUTH MOON UNDER

South Moon Under is an effortlessly cool coastal boutique known for elevated everyday style, from its year-round swim shop to its premium denim and its own private label brands, Georgie and Isla. Walk into one of its stores and you feel it immediately: clean, light, and airy, with a curated point of view. With ambitious growth and exciting new partnerships on the horizon, South Moon Under set out to upgrade its aging ecommerce platform, positioning the brand to scale and to reignite its boutique magic online.

South Moon Under came to CQL with two clear goals: build a best-in-class Shopify experience that finally feels like walking into the store, and give the business room to scale. That meant putting the growing Georgie and Isla labels front and center, turning browsing into buying more per visit, and making the site work first for the mobile shoppers who make up three quarters of the brand’s traffic.

CQL migrated South Moon Under from their legacy ecommerce platform to Shopify, carefully bringing over half a million products, thousands of collections, and every gift card without losing hard-won SEO along the way. With a design that mirrors the in-store feel, the new site gives shoppers elevated product landing pages and look-books for special collections and partnership, and an easy-to-navigate website with a custom navigation and drop down menus that fit the brand’s needs. The result is an online experience as cool as the brand itself: curated, elevated, and ready to meet and grow with South Moon Under customers wherever life takes them.