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SHOPIFY Case Study: Glorious

Customization at Your Fingertips

Meet the world’s most customizable keyboard, featuring over 1 billion possible combinations! Glorious’ GMMK 3 Boardsmith, a bespoke design-your-own keyboard experience built on Shopify, offers a truly customer-first experience allowing shoppers complete customization of product design.

To build the Create Your Own (CYO) GMMK3 Boardsmith experience, CQL partnered with Glorious custom develop the new GMMK3 Boardsmith, and modify the integration between Shopify and NetSuite using middleware Celigo. Leveraging Shopify Markets, the customizable keyboard is offered in 4 different currencies (USD, CAD, EUR, and GBP).

With unrivaled performance and a look that’s uniquely you, the GMMK3 Boardsmith features:

  • Design by You: complete customization design of every aspect of the keyboard
  • Performance: from Hall Effect switch technology to wireless connectivity across your devices
  • Aesthetics: fully modular design, with 6 visual components
  • Typing experience: tailored to your preferred sound and feel
  • Brag rights: design it, name it, save it, and share it

Powered by Shopify

Shopify, when integrated with NetSuite via Celigo middleware, provides a seamless front-end experience for Glorious customers by enabling a highly customizable product configurator that supports visual customization and flexible pricing. With its intuitive interface and robust ERP integration, Shopify empowers teams at Glorious to efficiently manage bespoke orders while ensuring smooth fulfillment workflows.

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“The Glorious GMMK3 Keyboard is truly unrivaled in customization potential, offering customers complete control over every aspect of their experience: from gaming performance and typing experience to aesthetics. With the help of our partner CQL, Glorious created a seamless end-to-end solution that not only provided a tailored front-end customer experience, but also created efficiencies in order processing, fulfillment, and customer service through our back-end integrations.”

DAVE COLGAN

Director, Global D2C Ecommerce

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