CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
Dreading getting older? Instead of fighting the inevitability of aging, Ageless RX provides a first-of-its-kind longevity platform backed by doctors that offers the highest level of accessibility and treatments to make you look and feel better as you age.
Specializing in usability & experience design, creative direction, feature innovation and design, CQL partnered with the Ageless RX product development team to build Ageless RX’s online health assessment and personalized user dashboard to guide users on their journey to health & wellness.
CQL’s UX and Design teams worked in collaboration with Ageless RX on how best to graphically show results and deliver prevention plans in a friendly, yet informative manner. The goal of the site was not to lead with products, but to lead with education, give customers a complete view of their health and wellness, and inform them of recommended products based on their preventative plan and health goals.
With robust digital design and intuitive user interfaces, Ageless RX offers a solution that makes you feel good and guides you on a path for longevity and wellness.
The Ageless RX user journey starts with “Longevity Pathways,” a quiz or personalized wellness assessment, that collects data to power a highly-customized user dashboard. The dashboard provides users with a holistic view of their health:
AgelessRX set out to grow from a longevity-focused telehealth startup into a trusted, recognizable brand. CQL’s partnership began with the development of their online health and subscription dashboard. As AgelessRX continued to grow, the engagement expanded into a complete rebrand through brand and creative development, digital media, and content marketing, with the goal of building an identity that could stand alongside the top names in longevity health.
The rebrand was documented in new brand guidelines spanning ten disciplines: strategy, audience, messaging, positioning, identity, color, typography, graphic elements, photography, and activations. Among the most visible outcomes is the new product packaging, a direct result of the brand activation work, translating the refreshed identity into a tangible, in-hand brand experience and giving AgelessRX a consistent presence at every customer touchpoint.
