CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
Home decor is a high-involvement, highly visual category, where online success depends on helping shoppers move from inspiration to confidence. To succeed in this landscape, brands need platforms that enable beautiful storytelling, clear visual merchandising, and operational resilience, paired with UX patterns that reduce friction and set expectations. This is where thoughtful strategy and execution make the difference.
Customers may not be able to touch or place products in their space before buying, but modern commerce technology is closing that gap. Products enhanced with 3D and augmented reality (AR) visualization see up to 94% higher conversion rates, allowing shoppers to view scale, style, and fit in their own homes before purchasing. To support these immersive experiences at scale, many home decor brands are turning to Shopify for its fast-loading storefronts, rich media support, flexible fulfillment workflows, and 99.99% uptime.
CQL brings it all together. We partner with home decor brands to design immersive storefronts, implement visualization-led UX, unify online and in-store commerce, and optimize conversion across inspiration-driven journeys. Whether launching a new collection or scaling a multi-channel brand, we help home decor companies turn beautiful spaces into high-performing commerce experiences.
Non-Shopify Brands
Global Home Decor Market, expanding to $1.4T by 2033 (Market Data Forecast)
Online Home Furnishings Sales in 2023 (Shopify)
Ecommerce Shoppers Using Mobile Devices for Purchases (IceCube Digital)
Customers Willing to Buy Home Decor Online (2visions.com)
Making Every Interaction Feel Like Home
Magnolia, the home and lifestyle brand founded by Chip and Joanna Gaines of Fixer Upper, began as a small online blog and storefront built on Shopify by CQL. As the brand’s popularity skyrocketed, Magnolia needed a unified retail and ecommerce platform that could scale with their growing customer base and physical footprint in Waco, Texas. The result is a seamless, branded journey from Fixer Upper to Waco to mobile, where guests can shop, engage, and feel part of the Magnolia community anywhere.
Magnolia Market brought its signature in-store experience to life with immersive augmented reality technology powered by Shopify’s ARKit integration. Through the Magnolia Market app, shoppers can project true-to-scale 3D models of products directly into their homes, viewing every detail from any angle to see how items fit and feel in their space. The experience captures Magnolia’s commitment to craftsmanship and inspiration, offering the warmth of Waco from anywhere in the world.
When the pandemic forced employees to work from home, office furniture leader Haworth needed to enter the D2C market quickly. Shopify Plus paired the need for office furniture customization with a speedy time to market.
The new flagship store destination drives direct-to-consumer sales by merchandising Haworth’s products to small business and employees working from home. Storytelling and merchandising work hand-in-hand to bring product solutions to new audiences and to introduce customers to the storied Haworth brand.
Founded in Ireland and later established in Vermont, Simon Pearce transformed a historic mill into a thriving glassblowing workshop, retail store, and restaurant that continues to serve as its flagship location. Growing to 13+ retail stores, 400 wholesale partners, and a growing ecommerce presence, Simon Pearce partnered with CQL to replatform the brand to Shopify, creating one unified commerce foundation for retail, ecommerce, and wholesale.
The new Shopify solution eliminated outages, introduced real-time inventory tracking, and streamlined custom services through embedded apps for engraving and gift messaging. With a single platform powering all channels, Simon Pearce now delivers the same exceptional craftsmanship and service customers expect, supported by a modern, reliable technology foundation built for growth.
Woodland Direct is one of the nation’s largest e-commerce companies in the U.S. specifically focused on the fireplace, chimney, wood stove, and outdoor living markets. Woodland Direct partnered with CQL to evaluate, build, and support a new foundational technology system, ultimately selecting commerce platform Salesforce Commerce Cloud.
The new site sparked unprecedented growth for Woodland Direct, driving the largest online sales volume of all time. With new branding and design elements throughout the site, a new mobile user experience, an improved & simplified product configuration process for users and customer service, a new staging environment, and a new & improved learning center, Woodland Direct emerged as the preferred destination of fire-related products and a premier resource for education & support.
Lighting New York is an authorized online retailer for over 150 different brands. Established in 1992 as two showroom locations in The Lighting District of New York, Lighting New York (LNY) has since evolved into a leading retailer in the eCommerce realm of the lighting industry and has expanded to become a one-stop destination for customers’ residential and commercial design needs.
Lighting New York selected Salesforce Commerce Cloud (SFCC) due to its scalability, multi-site framework to manage their 100+ websites, responsive design, and ability to handle complex integrations. CQL elevated the LNY brand with a full redesign on SFCC’s mobile responsive commerce platform, creating a multi-site framework that laid the foundation for growth… of hundreds of more sites to come.
For 60+ years, Westrick has sold officially licensed party supplies for almost 50 colleges and universities, the Kentucky Derby, and Indy 500. Known for its quality and unique product lines, Westrick has been part of family traditions and game day celebrations for years.
The new website was unveiled on Shopify using Propel, CQL’s proprietary Shopify blueprint that accelerates Shopify launches, optimizes site performance, and delivers industry leading best practices and user experiences. Westrick is celebrating its own D2C win and looking forward to building a loyal customer base, diversifying its business risk with marketplaces, and increasing overall profits.
As a leading digital commerce agency and Shopify Platinum Partner, CQL builds stunning, high performing commerce experiences for high-end enterprise brands with complex requirements in both eCommerce and physical retail. With a solution-oriented mindset, we align your business goals with the right mix of technology and partners, guiding when to innovate and how to maximize out-of-the-box solutions. Together, we elevate your brand, accelerate growth, and create seamless customer experiences in-store and online.
