Endear is a CRM and clienteling platform built for retail. It syncs every customer, order, and product from Shopify and Shopify POS into one real-time profile, then gives store teams the tools to turn that data into personalized, trackable outreach over email, SMS, and WhatsApp. This is where CQL and Endear are better together: CQL architects the unified commerce foundation, and Endear activates it — so the customer data flowing through Shopify POS becomes lasting relationships and measurable repeat revenue on the floor.

Endear was Shopify Plus’s first certified clienteling app and was recently named Shopify’s top CRM POS integration — purpose-built for how retail teams actually work, not retrofitted from a B2B sales tool. That focus shows up in results: brands using Endear see a 74% lift in order frequency, an 18% increase in average order value, and an average 106x ROI. With one-click Shopify integration (no dev time required), built-in AI that surfaces each customer’s next best outreach, and Shoppable Stories that let shoppers browse and buy right from a text or email, Endear gives CQL clients an easy, proven way to extend the in-store experience across every channel.