CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
CQL Acquires Riess Group to Become the Leading Global Shopify Agency for Unified Commerce. Read the Press Release
Psycho Bunny’s story is one of reinvention and rapid growth. Founded in 2005 as a necktie brand, the company relaunched in 2016 with a focus on premium polos and a direct-to-consumer model. With just seven employees, the team needed a platform that could scale quickly and simplify operations. After encountering limitations on Magento, Psycho Bunny migrated to Shopify for its flexibility, low maintenance, and ability to grow with them. What began as a small online business has since evolved into a global lifestyle brand with nearly 1,000 employees and more than 90 stores across multiple continents.
CQL partnered with Psycho Bunny to customize Shopify POS and create a unified commerce experience across online and in-store channels. The team implemented tools for receiptless returns, real-time store and staff KPIs, and centralized data visibility, helping Psycho Bunny scale efficiently while keeping operations lean. Shopify’s extensible platform and dedicated support allowed the brand to test, deploy, and open new stores quickly, maintaining a consistent customer experience across every touchpoint.
Since migrating to Shopify, Psycho Bunny has seen consistent growth in conversion rates, operational efficiency, and international expansion. The brand continues to leverage Shopify’s innovation cadence and app ecosystem to move fast, adapt to market trends, and extend its global reach. With Shopify and CQL as trusted partners, Psycho Bunny has transformed from a small wholesaler into a global lifestyle powerhouse built for speed, scalability, and sustained success.
Retail Stores
Staff Growth
Continent Expansion
Psycho Bunny turned to Endear, the AI-powered CRM for clienteling, after rapid store expansion made its existing approach – personal devices and pen-and-paper notes – unsustainable. Endear provided 1-on-1 relationship-building for Psycho Bunny clients, leveraging its retail clienteling CRM that gives store teams SMS, email, and analytics tools to manage personalized customer outreach at scale.
Endear was deployed across more than 150 employees, giving teams a unified way to notify loyal customers of new collection drops, share shoppable stories, and let managers track staff-customer engagement through built-in analytics. Since adoption, Psycho Bunny attributed over $1 million in sales to messages sent through Endear, with email open rates hitting 61%, more than three times the retail industry average of 18%.
“We just went where our clients wanted us to go. We chose the [Shopify] retail POS because it was easy to test and deploy. We wanted a unified stack from the beginning, so leveraging the retail POS was the natural way to test and learn before we committed to something else or to more leases. The retail POS is so easy to learn under Shopify so that helped us open stores during COVID when we couldn’t travel in the US.”
Jean-Aymeri de Magistris
Vice President of IT, Data and Analytics, and PMO
Psycho Bunny
