CQL & Awtomic: Generating recurring revenue and keep customers engaged with subscriptions on Shopify

Awtomic is the leading enterprise wine club platform built for Shopify, helping wineries create flexible membership experiences that increase retention, simplify operations, and strengthen customer relationships.

Together, CQL and Awtomic help wineries modernize legacy ecommerce platforms, preserve existing customer relationships, and create membership experiences built for long-term growth.

Built natively for Shopify, Awtomic gives brands the flexibility to create membership experiences that match their business. Customers can easily manage memberships through a modern self-service portal, while wineries gain powerful automation, analytics, lifecycle marketing tools, and developer-friendly APIs.

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About Awtomic

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“Awtomic’s enterprise wine club platform combined with CQL’s expertise in designing and implementing complex Shopify solutions gives brands the confidence to modernize their foundation without compromising the customer experience. We’re excited to continue helping enterprise wineries build what’s next together.”

EMILY YUHAS

Founder & CEO

Awtomic

Unlocking the Future of DTC Wine Sales

Wine clubs are among the most operationally complex subscription models in ecommerce, requiring dynamic shipment schedules, customer customization, inventory coordination, tasting room workflows, and compliance integrations. Awtomic was built specifically to support these requirements.

With features like build-your-own club experiences, automatic vintage swaps, batched billing, Shopify POS integration, passwordless customer management, advanced analytics, and lifecycle retention tools, wineries can replace rigid legacy platforms without sacrificing functionality. Instead, they gain the full power of the Shopify ecosystem while delivering a better member experience and reducing ongoing operational overhead.

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“We find tremendous value in partnering with Awtomic for our winery clients looking to move to Shopify. Awtomic delivers the robust functionality needed to manage even the most complex wine clubs while continuously introducing new features to support evolving use cases. Just as importantly, their management and product teams are exceptional partners because they are responsive, collaborative, and genuinely invested in helping us and our mutual clients succeed.”

TOM FONT

VP of Sales

CQL