SHOE SHOW, INC. Selects CQL for Ongoing Development on Salesforce Commerce Cloud

SFCC Platform and Training Expertise Make CQL the Chosen Ecommerce Agency for SHOE SHOW, INC’S Growing Online Brand

As a leader in branded footwear, bags, and accessories, SHOE SHOW, INC. has over 58 years of experience providing consumers with shoe and accessory brands that they love, both in-store and online. 

Serving customers across 47 states, SHOE SHOW, INC. selected a partner that would enable them to grow and innovate within the ever-changing technological landscape of ecommerce. They chose CQL, a digital commerce agency with decades of online commerce experience to help the brand innovate and expand on the Salesforce Commerce Cloud. As a result of this new partnership with CQL, the fashion retailer will receive ongoing Commerce Cloud development and technical support to modify the platform. In addition, CQL will train the SHOE SHOW, INC. team on how to effectively manage their ecommerce experience through the platform. 

CQL will assist with a variety of consulting, technical, and user experience services, including website feature enhancements, interface improvements, integrations, and more. This development and support initiative is an area where  CQL’s developers have experience.

“We are thrilled to work with the SHOE SHOW, INC. development team on building enhancements to the site that improves performance, optimizes conversion, and ultimately provides a better user experience.”

Doug Vanden Hoek
Chief Technology Officer at CQL

The technical knowledge of the CQL team is something that drew SHOE SHOW, INC. to the commerce agency. It’s also something that sets them apart when looking for a partner that will not only execute platform modifications but also educate the SHOE SHOW, INC. team on Commerce Cloud. 

“There are so many digital agencies out there that promise certified Salesforce Commerce Cloud support but do not pair that with education and training for their clients. CQL has the ability to do both, cost-effectively, and with a proven process. They are the solid choice for this type of on-going work.”

Vicki O’Donnell
Chief Marketing Officer at SHOE SHOW, INC.

CQL is a digital commerce agency that connects inspiring brands with the people who love them. We serve retailers and manufacturers with a cross-discipline team that delivers strategic insights, design-thinking, and unparalleled technical expertise. For more information on CQL and its digital solutions, visit

SHOE SHOW, INC. has over 1,150 stores in 47 states throughout the U.S. and was founded in 1960 in Kannapolis, NC. They are active in a number of charitable causes and support a give-back culture in the community and with its employees.

If you would like more information about CQL or are interested in their services please call 616.365.1000, or email