CQL Revitalizes Andre Assous with a Brand Refresh on Shopify Plus

Andre Assous

[Grand Rapids, MI.] Fashion footwear brand Andre Assous, known for crafting timeless footwear of unwavering quality with a European influence, has launched a modernized new Shopify Plus website with Digital Agency CQL. With a digital brand refresh, Andre Assous rejuvenated the personality of its brand, continuing to evolve with world-class trend-setting footwear styles and providing customers with a highly visual buyer journey that engages shoppers.

Prior to their June launch, Andre Assous, a division of Vida Shoes International, was on Shopify’s legacy theme editor 1.0 and struggled with site speed and merchandising capabilities. Following Vida’s leading kid’s shoe brand Stride Rite’s migration to Shopify Plus, Andre Assous was able to leverage the new Shopify Plus 2.0 framework, utilize Stride Rite’s theme and site features, integrate with new growth marketing partners, gain a cleaner code base with improved site performance, and optimize the site’s customer and brand experience. 

“Andre Assous’ new website features a brand refresh that captures the timeless, chique, stylish, and trendy nature of its footwear to a social and digital-first consumer market. By unifying their tech stack on Shopify Plus, Andre Assous was able to elevate the site experience to meet the brand’s image and customer’s expectations by implementing optimized features and performance modifications that had been tested and validated on another Vida Shoe footwear brand,” says Scott Robertson, Managing Director at CQL.

Andre Assous’ new website features a robust drag-and-drop Shopify CMS experience, an enhanced user experience, a revitalized brand that flows through all marketing channels for a seamless omni-channel experience, and integrations with new growth marketing partners like Attentive, Bluecore, SearchSpring, and AccessiBe.

Andre Assous is the 13th Fashion & Apparel Industry footwear brand to replatform for CQL. Visit their new website at AndreAssous.com.

About VIDA Shoes International

Vida designs, sources, markets and distributes fashion-forward and outdoor adventure footwear for women, men and children. In addition to marketing products under its own brands including Jambu, JBU, J Sport, M.A.P. and Andre Assous, Vida is a licensee of various brands, including BCBGeneration, BCBGMAXAZRIA, BCBG GIRLS, Stride Rite, Carter’s, OshKosh B’Gosh, Kensie, XOXO, UNIONBAY and Esprit. Vida also designs and sources products under private labels brands for various retailers. Vida’s wholesale distribution includes department stores, independent retailers, specialty stores, national chains and mass merchants. Learn more at vidagroup.com.

About CQL

CQL is a digital commerce agency with a 27 year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, Bauer Hockey, Brighton Collectibles, James Avery Artisan Jewelry, Escalade Sports, Costa Del Mar and more. For more information, call 616-365-1000 or visit CQLCorp.com.

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