Four Winns' New Website and Configurator Helps Buyers Build Their Own Boat


Here at CQL, we are proud of our partnership with Four Winns, and we wanted to to give a shout-out to the Four Winns marketing team for another successful website launch this week.

With the boat show season in full swing and most of us living through the the tail end of winter, we have found ourselves daydreaming a bit when pouring over lifestyle images of sun, water and fun while building this site over the past few months.  

(Is it summer yet?)

Build your own Four Winns

This year, CQL and the Four Winns team are making sure every boater and boating family can create the boat of their dreams with the help of on-line customizations and a “build-a-boat” configurator.

Buyers can go to the boat shows, see the quality, talk to the experts and configure their own boat, just the way they want it. By tying the configuration to a sales lead system, Four Winns dealers can know specifically what a customer wants. 

Being part of a true ‘Made in Michigan’ Brand

For those of you who aren't familiar, the new website is just half the story. Cadillac, MI has been home to Four Winns since the company's founding in 1962. Over the last 20 years this brand has had step-level growth that has propelled it into being one of the leaders in the industry.

Today, Four Winns brand includes Bow Riders, Deck Boats, Tow Sports and Cruisers. 

While you will likely find a Four Winns boat in nearly every marina in America, the brand is poised for global expansion after being acquired by the French yacht builder Beneteau. 

Four Winns is a true success story and one CQL is proud to have been part of for the last eight years - now if we could just have a Four Winns of our very own!

Explore the new Four Winns website at or say hello to our friends at a boat show close to you.

Comments from CQL Readers

Be the First to Leave a Comment

Leave a Comment

Subscribe to Our Blog

Continue Exploring




Our Work Services Commerce Cloud Approach Culture Blog Careers Contact

3344 Grand Ridge Drive NE
Grand Rapids, MI 49525
616 365 1000