The 5 Best Business Reads on The Internet This Week

The 5 Best Business Reads on The Internet This Week

Want to catch up on the Internet's best business articles for the week? Cut through the clutter and start with these five. 

From increasing diversity, NASA's Pluto mission, to how to save your small business from making simple mistakes, here are five great business reads for the week.

1. The Company Benefits That Appeal Most to Working Moms

SurveyMonkey recently asked more than 500 moms to share which benefits their employers provided, which they'd used, and the benefits they'd actually like to see implemented. The results were not entirely surprising, including benefits like flexible work schedules, paid sick leave, and the ability to leave work when a child was sick. 

The surprise came from the discrepancy between the benefits these moms desired and the ones they're actually being offered. SurveyMonkey found that, "only 77 percent of organizations these parents work for offer full-time offer health insurance, only 40 percent offer flexible work schedules and 67 percent allow parents to take leave for a sick child."

When asked which benefits they'd most like to see added, moms overwhelmingly asked for childcare benefits. Unfortunately, only 5% of those surveyed work for a company that provides such benefits. 

2. 4 Dumb Mistakes Smart Small Business Owners Make

Did you know that only 50% of small businesses last long enough to celebrate their 5th anniversary? After surveying more than 500 U.S. small businesses, Brother International uncovered some common mistakes these businesses make that lead to their demise. 

The number one mistake? Taking on too many roles and responsibilities. No single person can do everything it takes to run a small business. Delegation is key, and businesses that are successful long term know this and practice it well. 

3. 5 Simple Ways to Raise Your Company's Diversity Quotient

Diversity is good for business. A group of people with many different backgrounds and experiences will create a wider range of solutions and ideas than a group of similar, likeminded people. 

Knowing this and creating a diverse workplace are two different challenges. This article shares 5 unexpected ways to increase diversity at your company. 

Laura I. Gomez, CEO of Atipica, wrote in USA Today, "My ask for all of you is: skip the tweet activism about diversity. It does no good. Instead, ask your building security guard, office janitor, gardener, nanny and/or housecleaner if their kids need a job, internship or a scholarship." The article suggests that the CEO's kids already have connections to find an internship, but the cleaning crew's may not. 

One suggestion that may make employers cringe is to end employee referral programs. Referral programs make sense in that you're getting a recommendation from an already trusted employee. The problem is that people tend to know and refer new recruits who are just like them. We typically have social circles filled with people of the same race, gender, and experiences as ourselves, which limits the diversity in your work team.

4. 7 Lessons From NASA's Epic Pluto Mission

Was there anything else on the internet this week besides Pluto? Just barely. Besides the obvious lesson of patience (NASA waited nine years for these photos), the article shares lessons on scope, outcome, and what it takes to venture into uncharted territory. 

Perhaps most importantly, remember that any goal worth pursuing is going to require some luck and good timing in addition to all your hard work and perserverance. 

5. The Business Case for Women in the C-Suite

Including women in top management isn't just the "nice" thing to do; it's the smart and profitable thing to do. Only 5% of Fortune 1000 companies have female CEOs, and yet the data suggests that companies with female leaders and an even gender split outperform those without. Businesses with more women in top management positions perform better than their less diverse counterparts by delivering 34% greater returns to shareholders. 

The article also explains how perceived  biases and stereotypes affect a CEO's, and therefore a company's, reputation but the CEO's actual efficacy has little to do with these stereotypes. 

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