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How to Decide If Hubspot's CMS is Right for Your Website

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As both a Hubspot customer and partner, we obviously believe in the value of Hubspot’s tools and methods. We’ve benefitted from using Hubspot ourselves and know that marketing automation software can help businesses increase visitors, leads, and customers.

With a growing number of tools available (like marketing automation, CMS, and CRM) Hubspot is helping businesses grow their digital arsenal. But how good are these tools and who are they right for? In this post, we’ll take a look at Hubspot’s CMS and help you determine whether it’s right for your business.

Advantages of the CMS

There are pros and cons to every CMS, no matter which one you choose and Hubspot is no exception. While there are definitely some areas for improvement, Husbpot’s CMS does some things exceptionally well. Here are a few advantages of using this particular CMS.

1. Seamlessly integrate with Hubspot CRM

One of the best parts of using Hubspot’s CMS is that you’re able to connect it to all of Hubspot’s other awesome tools with minimal effort. Hubspot prides itself on being an “all-in-one” tool. Using all of its products together just makes it even easier to do everything you need in one window, with one piece of software. Using its CRM and CMS together make it even easier to track the process of converting visitors to leads to customers and keeping in touch with those customers. Maximize the effectiveness of your sales and marketing efforts by tracking everything in one place. Plus, you can add multiple users so your whole team is on the same page and can monitor progress.

2. Take advantage of detailed analytics tools

In addition to making the most of a CRM and CMS integration, by using Hubspot’s CMS you can easily track how many site visitors you’re getting each day, blog views, leads, landing page visits, click-through-rates, and more. See how many of your emails are being opened, track the success of your marketing campaigns, and more. Most importantly, you can use this data to make adjustments to your site and marketing strategy to improve in the future. 

3. Easily add calls-to-action and landing pages

In order to use Hubspot’s CMS you have to be a Hubspot customer, meaning you use their all-in-one inbound (digital) marketing software. This software includes capabilities for email marketing, social media management, calls-to-action, landing page creation, lead tracking and management, and more. Not only can you use Hubspot to create a website but it will let you take your online marketing to the next level. In addition, you can also include smart content on your website that lets you display different content based on characteristics like lifecycle stage (visitor, lead, customer).

4. User friendly back-end designed for the non-technical

One great feature of the CMS is that it’s simple for everyone to use. Drag and drop to add and delete modules like images, social sharing options, text, custom html, and more. Split modules to make them smaller and create columns. You can even insert forms, calls-to-action, blog subscription options, and social follow buttons with a few clicks.

Disadvantages of the CMS

1. Little eCommerce support

Unfortunately, there’s not currently a lot of support for eCommerce or product-centered sites. For the kind of robust support many eCommerce sites require, they’ll need to choose another CMS solution. At this point, Hubspot doesn’t support a true eCommerce site and we’d suggest you assess your specific needs to see if Hubspot's offering makes sense. 

2. Fewer available technical features

More technical features are harder to implement in Hubspot than it would be if you were looking for them in Wordpress. Unlike an option like Wordpress, there isn’t a huge library of available plugins and extensions. Depending on what you’re looking for in a site, this may not be a problem. For example, Hubspot already has analytics and SEO tools built in. However, if you’re looking for a specific plugin or function you may need to keep your CMS options open.

3. Expensive compared to normal website hosting

In order to use the Hubspot CMS, you have to sign up to be a Hubspot inbound marketing customer and also pay for the CMS. Monthly inbound marketing plans start at $200 a month. Adding the CMS can run you another $50-$200 every month. While this is more than typical hosting costs, you should factor in that it also includes other features like the marketing tools.  

We Recommend Hubspot For:

1. Brochure Sites

Fairly static sites with basic functionality. They rely on incoming traffic and the ability to cater information and convert visitors into leads. Hubspot can contain all digital activity for these types of sites ranging from email campaigns, lead nurturing, easy content management for the non-techie, and blog posting. Some examples are lawyer's or doctor's offices, construction companies, auto repair, or real-estate agents.  

2. Events/Conferences

Hubspot could really shine for conferences and large events where it is important to convert as many visitors into leads as possible. Email Campaign management, Call-To-Action tracking, and dynamic content are big features that could be utilized. You can see examples like this one at Hubspot

3. Digital Media Companies

Companies that revolve around media may be a good fit for Hubspot. Magazine companies come to mind as blogging is at the heart of the site. Multiple blogs (Something Hubspot does well), Call-to-action tracking, and landing page management are features these types of clients could utilize. 
Websites like Fast Company (which is not built with Hubspot, but could be) are great examples of this type of site. 

Choosing a CMS for your website is a big decision. Unfortunately, there is no perfect, one-size-fits-all CMS. You have to evaluate the needs of your business, understand how your website can help meet those needs, and choose a CMS that those requirements. Hubspot may not be the perfect choice for everyone, but its array of robust sales and marketing tools in combination with a CMS make it an impressive candidate. 

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