CQL recently attended CodeMash. As always, there were plenty of amazing sessions and it's hard to narrow it down, but here are a few of our top picks.
We sat down with our own Megan Sall to get her unique perspective on the roll of technology in our region.
The conversation around diversity in tech recently has been inspiring, but this is a problem that can't be solved by words alone. Here are five things companies can do now to make the tech industry more equal.
Looking for some educational gifts this year that your kids will actually enjoy? Fear not. We’ve collected 11 gifts for kids to inspire an interest (or further the interest they already have) in science, technology, engineering, and math.
This year, our UX and Design Strategy team wanted to give you some gift ideas that we thought your design-loving friends and family would enjoy.
Still searching for the perfect gift for everyone on your list? The search ends here. CQL's annual holiday gift guide has arrived. Check out the coolest tech-related gifts we could find, including smart jewelry, smart home devices, 3D printers, and more.
Five minutes into a conversation with Paul Martin, you’ll get the sense that he’s a genuine, passionate person who, as the son of two missionaries who spent his childhood in Ukraine, probably has a few good stories to tell.
With Thanksgiving this week, we wanted to take a moment to acknowledge what our team is most thankful for this year.
Instead of pushing promotional ads at potential customers, which they will probably ignore anyway, inbound marketing prioritizes creating something of value.
We believe in gathering data, making sense of it, and using it to your advantage. That rule certainly applies to social media.
With over 100 million monthly active users, Pinterest may be one of the best social platforms for showing off your products and services. Here are a few tips to help you start marketing on Pinterest.
Some changes are being made to online security standards to fix a worldwide security hole. If you're running an ecommerce store, your customers' browsers may be making you vulnerable.
Mastering SEO tactics is half the battle, but it's hard to get there if you don't know the lingo. Here are some of the most important vocabulary terms to get you started.
This month, Hubspot released its annual State of Inbound Marketing report, which features survey data collected from nearly 4,000 respondents around the globe. The full report is packed with data, but here are a few of the main takeaways.
Deciding what to share on Facebook and how to engage followers can be daunting, but sometimes all you need is a little inspiration.
LinkedIn is one of the biggest social media giants out there, yet many businesses are still undervaluing this important marketing tool. In fact, while about 3 million Company Pages have been created, only 57% of businesses have one.
Outside of work, Aubrey's interests paint a much different, and more complete, picture in addition to the dedicated developer, passionately educating young women about the industry. Here are four things besides her enthusiasm for development that you might not already know.
Volkswagen just learned the hard way that the most important part of a company is brand integrity and the trust of its consumers.
Trends and best practices in digital marketing can change faster than any one human can possibly keep up. Fortunately, that's why marketers have each other. Well, each other and blogs.
After a decade, Facebook finally announced a "dislike" button. This change will surely shake up the social media platform, but what will it mean for business?
This morning on The WGVU Morning Show with Shelley Irwin, CQL and The Right Place teamed up to talk about Michigan women in technology and the #ILookLikeAnEngineer campaign.
Four women from the CQL team were featured in an Mlive article about the viral #ILookLikeAnEngineer campaign, created to combat stereotypes in the technology industry.
Take a look at these three articles on creativity, innovation, and determination to end your week on a high note.
So what makes a great landing page? Landing pages are different than the rest of your website. They have specific elements that make them landing pages which need to be included.
Avoid making these 10 critical eCommerce mistakes to benefit your users and your bottom line.
Recently, Bob Karel from CQL and Laura Sytsma of Byron Center Meats sat down with Shelley Irwin to discuss the partnership between the two companies that resulted in HarvestBox.
The newest Amazon competitor, Jet, officially launched to the public on Tuesday with a $600 million valuation.
Want to catch up on the internet's best business articles for the week? Cut through the clutter and start with these five. From increasing diversity, NASA's Pluto mission, to how to save your small businesses from making simple mistakes, here are five great business reads for the week.
As a marketer, you know great graphics are the key to great content. Here are 7 free tools that will save you time creating amazing visual content.
Since not every new venture will have a social media expert on board, we thought it would be valuable to share some tips, tricks, and step-by-step guides on how to set up and run new social media accounts. Here's how to create a new Facebook Business Page.
CQL is pleased to announce our acceptance into the Demandware LINK Partner Ecosystem. We are thrilled to join the exclusive group of solutions providers implementing enterprise customers on the Demandware platform.
Making any of these 4 mistakes on your mobile site is sure to irritate users and drive away traffic.
We've compiled a list of 15 surprising stats about digital marketing that will make you want to blog, tweet, and keyword optimize.
While social media and mobile apps are possibly the most talked about ways to reach your audience, email has proven to be one of the most effective.
There are literally millions of apps out there, but these are just a few to make daily tasks sleeker, faster, and less painful.
In true Amazon fashion, the eCommerce behemoth has launched a replacement of its current service, Amazon Supply, called Amazon Business that promises to be a single stop for all your business purchases.
The developers explained that the Apple Watchkit is limiting the ability of third parties to create functional, beautiful apps. Meanwhile, native apps look great by comparison because they aren’t subjected to the same constraints.
While we’ve been trying to participate in the conversation, there are plenty of other voices that are well worth hearing. We’ve rounded up a handful of articles that speak to the diversity problem in our industry to provide some new insights.
Like any eCommerce solution, whether it’s custom or off-the-shelf, Magento has advantages and disadvantages. Here are a few you need to know before making a decision.
We asked our team to share their favorite business-related books and why they think the books are so useful. Here are a few of their selections.
Here are 17 statistics that show what it’s like to be a woman working in the technology industry, and what work we still need to do to make a difference.
Google studied 91 factors that could potentially influence the decision to pursue Computer Science and found four that were most influential: social encouragement, self perception, academic exposure, and career perception.
Unfortunately, the industry we work in has developed a reputation for a lack of both ethnic and gender diversity. It's a reputation that’s justified and one that everyone in the industry needs to participate in changing.
There are lots of benefits to setting up a company blog. Here are the steps you need to take to get your blog up and running.
Looking back, we'll likely remember 2014 as the year mobile marketing became a major part of most companies' digital marketing efforts. Here are 4 ways to make sure your mobile strategy is up to date.
Marketers live and breathe data every single day. To cut down on the chaos, it helps to create a checklist for yourself of which metrics are important to check most frequently.
While I'm very excited about my adventure overseas, there are a lot of things I'll miss about being in the CQL office.
Conversion pixels are a little known tool to help you measure the ROI of your digital marketing efforts.
Digital marketing will grow even more in the coming year. Here are 8 metrics to measure your success and make sure you're on the right track.
If you’re a gift buying procrastinator and need some last minute ideas, here are 11 tech gift ideas to finish off your list.
Here are three considerations for choosing the eCommerce platform that's right for your business.
Choosing a CMS is a big decision. With its sales and marketing tools in addition to a CMS, Hubspot may be a great option to consider. Here's how to know if it's right for your business.
Just because you've seen positive results doesn't mean you're marketing strategy couldn't use fine tuning. Here are 5 digital marketing resolutions to make for the new year.
Where are all the women in technology? We're taking a look at this problem starting at the beginning, with gender equality and socialization.
The concept of near field communication has been around for a few years now, but has only recently begun to make mainstream headlines.
Custom software can get your ecommerce business off to the right start and grow as your company grows.
Email marketing is one of the most effective marketing strategies. As far as ROI, email marketing takes the lead.
It's critical for business to track and monitor their website's analytics. Analytics allow you to learn more about your site performance, your customers, and where your business can improve.
Choosing a customer relationship management system isn't easy, but it shouldn't be impossible. The following tips will make your CRM choices easy and worry free.
Companies need to think seriously about the purpose and utility of their app before jumping on the bandwagon. In order to ensure your company’s app is something consumers actually want, here are a few key aspects to think through.
There is no better way to plan, execute, and measure your digital marketing strategy than integrating it with HubSpot.
Google Analytics is an amazing tool that’s both robust and free. We think it’s an important tool for anyone with a website to know how to use.
Over 50% of website have Google Analytics, but too many don't know how to use them. Here's how to get started learning more about your website.
To really understand how visitors are using your site, you need to look deeper than page views. Here are a few ways to get more out of your site analytics.
Total ecommerce sales topped $250 billion in 2013, 13% higher than in 2012, and are projected to increase at least 10% annually over the next five years.
Choosing a Content Management System (CMS) is an important decision for your business. Here's why you should consider Orchard CMS.
There are plenty of companies that will instantly "turn your website into a mobile app," but don't be fooled by what they're offering.
One of the first parts of the website visitors will see is the font you've chosen. This means the font is one of your first opportunities to make a good first impression.
An ecommerce site that “works” offers the products consumers want and creates an engaging, user-friendly experience.
We wanted to see if our team's kids knew what their parents did for a living. Here's what they had to say.
Anyone who runs an eCommerce business should always have security as a priority. Here are four different tools to help keep your company more secure.
With major ecommerce security breaches like the Heartbleed bug and massive Target hack, companies risk their reputations and customers' data when they don't take security seriously.
Choosing an eCommerce platform is an important step for any business. Here are 12 different factors you need to think about before making a decision.
Every eCommerce platform fits into one of these six categories. They all have their ups and downs, so think carefully when trying to pick the right one for your business.
Surprising business lessons can be learned from eating 4,800 calories in one sitting.
Charmin consistently uses humor to address relevant topics and drive engagement. Here are a few examples of Charmin being the King of Twitter.
How do you manage BYOD policies in your business?
Here's what you can learn from Jack Bauer about your brand's social media presence.
The future is mobile, but so is the present. Here are 17 amazing statistics about mobile usage today, and future expectations.
Couldn't make it to the Solutions Expo? Here's what you missed.
How fit is your data? Mark Loew from CQL will explain how to recognize weaknesses in your data fitness and show you how to find solutions.
Father’s Day is quickly approaching, but don't worry; we’ve got you covered. Here's a list of some of our favorite tech gifts for dad.
Your website should be a way to introduce web visitors to your company, then convert them into leads and nurture those leads into customers.
Here are some of the many features Apple rolled out at WWDC that will make using your devices and getting through your day that much easier.
Here are your top questions on developing buyer personas for your business.
Not sure whether you should invest in a mobile strategy? Here's how creating a mobile optimized site can increase your sales.
Is your social media underperforming? Here are some of the common mistakes you might be making and how to fix them.
Here are 7 common keywords mistakes you might be making and how you can avoid them to improve your SEO.
Wish you could increase your company's web traffic and earn more customers? Those are just two of the reasons your company should blog.
There's still time to find mom something amazing that will last more than a few days, so here's our list of 12 awesome tech gifts to wow mom this year.
Know you need to think about SEO but not sure where to start? This post includes quick, helpful tips on how to start keyword optimizing.
UV Angel, an automatic disinfectant device, could be used to reduce the spread of infectious diseases on cruise ships.