eCommerce is one of the most powerful tools the information and sharing age has given businesses. Even with giants like Amazon and eBay, there’s still room for any sized business to offer their services or products to customers online.However, considering that there are such giants occupying so much of the eCommerce space, businesses trying to establish themselves through eCommcerce need to be well prepared with the best tools.
In order to be successful in eCommerce, your business needs a solution that’s integrated with your current systems, robust, and scalable enough to grow with your business.
CRM and ERP Integration
One of the most important qualities of a successful eCommerce solution is the ability to integrate with your other business systems. A CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system gives you the tools to track important aspects of your business, like sales and resources.
These systems become dynamic and responsive to your needs when integrated with an eCommerce solution. Your sales team needs the ability to place orders via smartphones, tablets, and computers. Customers need that same ability. Giving your customers online order forms that integrate with all of your systems decreases bad orders due to human error on your part.
ERP integration can give your business additional capabilities like creating invoices at the same time an order is placed, removing billing issues, giving customers order tracking updates and more. Your eCommerce websites, mobile apps, and more should give you increased control over your business while increasing your customer service.
An eCommerce solution is only as good as its last success. If your eCommerce solution is great for B2B but cannot expand into B2C, then it could cost you money down the road. If you can currently handle your $200,000/month in orders but cannot handle increasing that to $2,000,000 per month, you could face growing pains down the road.
Your business systems (eCommerce, CRM, ERP) need to be scalable to meet your needs as your organization grows. A scalable eCommerce solution should have options to both increase and decrease your monthly income processing, your unique objects sold, your cross-platform and software integrations and your customer management.
If the scale of your system is maxed out, you could be facing drastic consequences. On the other hand, if your system cannot be scaled down, the costs could be severe if you hit hard times.
You know your business better than anyone. You know what makes it unique, where it is most successful, and what challenges it faces. You know your business plans and needs. You deserve an eCommerce system that can take all these aspects of your business and produce the best possible results.
If you are only a B2B company, then customizing a system for both B2C and B2B needs is irrelevant. If you have not done less than $500,000 a month in sales, you need a solution robust enough to teach for it. Your eCommerce system should be strong and flexible enough to handle the different qualities and challenges of your specific business, not just an off-the-shelf, one-size-fits-all solution.
Your eCommerce solution is one of the most important tools in your arsenal. Choosing that solution is a critical decision and one that will affect the future of your business. Make certain your eCommerce solution is scalable, integrated and robust enough to meet all your business needs.
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