CQL Acquires Riess Group: Read the Press Release
CQL Acquires Riess Group: Read the Press Release
Shopify brought Formula 1 driver Daniel Ricciardo’s lifestyle brand Enchanté and Seth Rogan’s “Gloopy” Houseplant brand to life with immersive three-day pop-up experiences in New York City. These first-ever, in-person pop-up events transformed a traditional retail space into a fully branded environment, blending storytelling, community, and commerce.
Enchanté: Fans and shoppers could connect directly with Ricciardo’s vision, explore curated product drops, and engage with interactive brand moments designed to bring the digital Enchanté experience into the physical world.
Houseplant: Inspired by the fan-favorite Gloopy Collection, Seth Rogan’s immersive retail event invited guests to explore a whimsical world of art, design, and Houseplant’s signature home goods.
The pop-ups served as a showcase for Shopify’s growing in-store capabilities. One of the key innovations unveiled was a new pickup screen experience, which enabled real-time order visibility and seamless fulfillment for online orders picked up in-store. This technology, built by CQL, extended Shopify’s native POS functionality with a custom integration designed to bridge digital and physical retail, offering staff and customers a frictionless pickup process.
The activation demonstrated how experiential retail can deepen customer connection while advancing commerce technology. By merging high-profile brand storytelling with practical, scalable solutions like the pickup screens, Shopify and CQL position brands like Enchanté and Houseplant as more than just a merchandise moment; it became a proof of concept for how brands can unify digital and physical commerce to drive engagement, loyalty, and long-term growth.
Shopify Pop-Up Shop: Daniel Ricciardo’s Enchanté
In the weeks leading up to their event, Enchanté and Shopify executed a coordinated digital campaign that built momentum across multiple channels, using social media teasers, behind-the-scenes Instagram reels, and targeted event listings to generate buzz around the upcoming pop-up. The strategy blended storytelling and scarcity to drive engagement, highlighting in-store-only experiences, early access to unreleased products, and unique activations that would never be available online, while Ricciardo’s personal social presence amplified reach and authenticity by teasing appearances and hinting at what fans could expect. Together, these efforts transformed the pop-up into a cultural moment before it even opened, fueling anticipation, driving press coverage, and ensuring a steady flow of visitors eager to experience the brand in person.
Shopify Pop-Up Shop: Seth Rogan’s HousePlant
Inspired by the fan-favorite Gloopy Collection, Seth Rogan’s Houseplant immersive retail event with Shopify invites guests to explore a whimsical world of art, design, and Houseplant’s signature home goods. Fans could explore the Houseplant product line-up, discover brand-new product launches, and enjoy limited-edition ice creams, snacks, and drinks. Highlights included a gloopy climbing wall, interactive art stations (Build-a-Pet Gloopy Workshop), and photo moments, all offering a glimpse inside the creative mind of Seth Rogen.
