SHOPIFY POS Case Study: Psycho Bunny

Psycho Bunny’s story is one of reinvention and rapid growth. Founded in 2005 as a necktie brand, the company relaunched in 2016 with a focus on premium polos and a direct-to-consumer model. With just seven employees, the team needed a platform that could scale quickly and simplify operations. After encountering limitations on Magento, Psycho Bunny migrated to Shopify for its flexibility, low maintenance, and ability to grow with them. What began as a small online business has since evolved into a global lifestyle brand with nearly 1,000 employees and more than 90 stores across multiple continents.

CQL partnered with Psycho Bunny to customize Shopify POS and create a unified commerce experience across online and in-store channels. The team implemented tools for receiptless returns, real-time store and staff KPIs, and centralized data visibility, helping Psycho Bunny scale efficiently while keeping operations lean. Shopify’s extensible platform and dedicated support allowed the brand to test, deploy, and open new stores quickly, maintaining a consistent customer experience across every touchpoint.

Since migrating to Shopify, Psycho Bunny has seen consistent growth in conversion rates, operational efficiency, and international expansion. The brand continues to leverage Shopify’s innovation cadence and app ecosystem to move fast, adapt to market trends, and extend its global reach. With Shopify and CQL as trusted partners, Psycho Bunny has transformed from a small wholesaler into a global lifestyle powerhouse built for speed, scalability, and sustained success.