SHOPIFY Case Study: MAGNOLIA

Magnolia, the home and lifestyle brand founded by Chip and Joanna Gaines of Fixer Upper, began as a small online blog and storefront built on Shopify by CQL. As the brand’s popularity skyrocketed, Magnolia needed a unified retail and ecommerce platform that could scale with their growing customer base and physical footprint in Waco, Texas. They turned to CQL for a system that could seamlessly connect their in-store and online experiences while preserving the warmth and hospitality that define the Magnolia brand.

CQL helped Magnolia implement Shopify POS alongside their online store to create one connected commerce ecosystem. The solution enabled Magnolia’s retail, pop-up, and event teams to manage sales, inventory, and customer data in real time, eliminating fragmented systems and manual reconciliation. When Magnolia’s first large-scale event required rapid scaling, CQL even helped the team double POS capacity overnight: proof of the flexibility and speed the platform could deliver.

As Magnolia’s business expanded, CQL continued to enhance their omni-channel experience with custom Shopify POS integrations and loyalty features that recognize returning guests in-store. The result is a seamless, branded journey from Fixer Upper to Waco to mobile, where guests can shop, engage, and feel part of the Magnolia community anywhere. With Shopify POS as its retail foundation and CQL as its digital partner, Magnolia has transformed into a destination brand, both online and off.