CQL & Forter: Offering seamless, secure online experiences that drive growth without compromise

Forter’s Trust Platform for digital commerce provides enterprise-grade fraud prevention and identity intelligence, helping merchants minimize risk, maximize revenue, enhance security, and deliver superior customer experiences.

Forter’s Trust Platform offers enterprise-grade fraud prevention and payment optimization for digital commerce. It leverages a vast network of 2 billion online identities to analyze behavioral and device data, accurately distinguishing between legitimate customers and bad actors. This allows Forter to approve good transactions and decline fraudulent ones at key points like checkout, login, and account creation, stopping various forms of fraud and abuse.

Beyond prevention, Forter’s Payment Optimization solution builds trust with issuing banks and card networks, leading to increased authorization rates, reduced chargeback liability, and optimized conversions. On average, Forter cuts false declines by 52%, reduces chargebacks by 72%, and boosts revenue by 10%.

Forter is the market leader for enterprise fraud prevention and payment optimization. Forter wins due to having the largest network of online identities, which allows Forter to make the most accurate decisions possible. Forter’s accuracy coupled with it’s total automation approach to fraud allows merchants to eliminate fraud related operational cost and drive extra revenue. 

Other competitive advantages:

  • Forter only uses our own first-party data
  • Leverages AI and ML rather than rules and manual review to accurately evaluate transactions
  • Has contractual guarantees around approval rates and chargeback rates
  • Largest Global Network
  • Patented Probabilistic Linking capabilities (ability to link identities to one another)

 

About Forter

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“In a rapidly changing commerce environment, we’ve seen firsthand how our partnership can help make merchants successful.  Together, Forter and CQL help merchants drive more revenue, scale, automate, and lower costs. Forter’s best in class fraud engine helps protect merchants from fraud and policy abuse while maximizing revenue. We’re excited to continue growing out partnership.”

Jenny Ross

Regional Alliances Manager

Forter

Delivering automated, accurate, and guaranteed outcomes that directly impact your bottom line

  • Largest Network: Forter’s platform is built on the largest independent dataset of online shoppers. This allows our AI to accurately recognize good customers and stop fraud, leading to higher approval rates and increased revenue. Our network’s size allows Forter to be the most accurate solution on the market and see the widest amount of data so it can proactively protect brands.
  • AI Technology: Our AI dynamically learns from new fraud patterns in real time, eliminating the need for manual reviews and preventing costly false declines. 
    • Recent platform developments include:
      • Analytical enhancements: Updates to Forter’s core models that enable us to better detect AI agents and AI-driven browsing.
      • AI Activity dashboard: New dashboard in Forter Portal that showcases agentic activity detected on a merchant’s site.
      • External agentic activity site: A public site (ai.forter.com) that shows high-level agentic activity across Forter’s global network.
Forter Trusted Conversions
Forter Chargeback Recovery
  • Proven ROI: A commissioned study by Forrester found that Forter’s clients experienced an average of 10% top line revenue growth due to higher accuracy, automation savings, and lowered fraud/abuse costs.
  • Contractual Guarantees: We are one of the only companies to contractually guarantee our approval rates, chargeback rates, and decision SLAs. Forter can also cover the cost of any fraudulent transaction that slips through, shifting the risk from you to us OR the merchant can retain liability, knowing exactly what their guaranteed chargeback rate will be. 
  • Scale: Scale into new markets without hesitation. Even though you may have never seen new customers in international markets, Forter likely has. Also, with Forter’s automated review approach, brands can scale quickly without having to manually review transactions. 
  • Customer Experience: Through Forter’s Abuse Protection solution, merchants can give trusted customers a frictionless, VIP experience while blocking known fraudsters. 
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“Forter’s real-time fraud prevention and trust platform aligns with CQL’s commitment to delivering seamless, secure ecommerce experiences. By integrating Forter’s technology, CQL helps clients reduce chargebacks, increase approval rates, and protect revenue—all while maintaining a frictionless customer journey.”

Mary Krause

Managing Director

CQL