Woodland Direct Selects CQL for Salesforce Commerce Cloud Replatform and SFRA Implementation

Woodland Direct

As one of the nation’s largest ecommerce companies focused on the manufacturing and sales of fireplaces, fire pits, wood stoves, and more, Woodland Direct has offered a wide variety of products to homeowners and businesses across the nation for over 35 years.

Woodland Direct serves customers in the U.S., Canada, and beyond, and needed a partner that could stand beside their brand and help their business grow through the implementation of core ecommerce technologies on the Salesforce Commerce Cloud. They desired a company of experienced professionals who possess a robust understanding of the Salesforce Commerce Cloud (‘SFCC’) and expertise in the various commerce systems to help them transition to the Salesforce suite. Woodland Direct selected CQL due to their extensive experience with helping retailers and global brands improve their digital commerce presence.

The initial work that CQL will do includes migrating Woodland’s current digital commerce presence onto Salesforce Commerce Cloud and implementing a mobile-first Storefront Reference Architecture (SFRA) with their team of certified Salesforce Commerce Cloud developers. Transitioning Woodland Direct’s site onto Salesforce Commerce Cloud is what the brand needs to achieve its growth strategy and digital transformation goals.

“In talking to Woodland, we knew that adapting the Salesforce ecosystem was key to providing them with the depth, architecture, and scale they needed to manage their growth. We are thrilled to be working with them, and to help them launch more products at the quality their customers know and expect from them.”

Scott Robertson
Managing Director, Commerce Strategy and Innovation at CQL

To better serve its growing mobile audience, Woodland Direct is implementing SFRA. This architecture will improve the mobile user experience and speed up development and technical integrations on the SFCC platform. 

“With our 24-hour support team taking on customer questions and tracking updates, we needed a platform that could withstand the breadth of support and growing product base. CQL introduced the Salesforce Commerce Cloud and SFRA, as well as post-launch support, to provide us with the tools we need to offer our customers a world-class digital commerce experience. We knew this was the right choice for us. We would meet not only the needs of our online sales but also improve the mobile online shopping experience.”

Tyler Decker
Director of Technology, for Woodland Direct

With a robust understanding of the Salesforce Commerce Cloud and offerings, CQL is committed to the support and growth of Woodland Direct’s Commerce Cloud implementation and integrations. 

CQL is a digital commerce agency that connects inspiring brands with the people who love them. We serve retailers and manufacturers with a cross-discipline team that delivers strategic insights, design-thinking, and unparalleled technical expertise. For more information on CQL and its digital solutions, visit www.cqlcorp.com.

Woodland Direct was established in 2004 and is now one of the largest providers of fireplace, chimney, wood stove, and outdoor living products. They have over 35 years of experience in the hearth industry and offer some of the most innovative and top-quality products available on the market.

If you would like more information about CQL or are interested in their services, please call 616.365.1000, or email info@cqlcorp.com.