GRAND RAPIDS, Mich.–(BUSINESS WIRE)–RUDIS, a Marysville-based wrestling apparel company, today announced the success of its digital transformation on Shopify Plus, in partnership with digital agency CQL. Launching their digital transformation just before Black Friday Cyber Monday (BFCM) 2023, RUDIS achieved the largest volume and year-over-year growth in its history, with an 80% revenue increase, a 70% order increase, and a 27% conversion rate increase.
Despite their brand growth, RUDIS had outgrown its existing commerce platform and struggled to meet demand. RUDIS partnered with CQL to stabilize the new RUDIS site on Shopify Plus and then optimize the site with a rapid iteration of new features, integrations, and enhanced design and user experience. With the celebration of RUDIS’ 10 year anniversary, the new site launch also served as a catalyst for a stunning brand refresh that would present wrestling in a way that the world had never seen.
The combination of Shopify’s powerful commerce platform and CQL was a big win for RUDIS. Cory Stainbrook, Director of E-Commerce at RUDIS, states, “Our team came to CQL not only looking for improvement with stability and speed of our website, but a new design that is cohesive with our brand and products. Their team built a solution within Shopify Plus that was more flexible, efficient, and is something we can build upon to support our continual growth. We look forward to the ongoing partnership.”
RUDIS’ new digital ecosystem, built on Shopify as a foundation for rapid future growth, features a modernized brand, new technology partnerships, and a high-energy, engaging user experience that highlights RUDIS’ expertise, mission, champion athletes, custom team apparel, and high performance gear.
“RUDIS and CQL have formed a great partnership based on our shared passion for strategy, innovation, and aggressive growth. The new RUDIS site reflects their market leadership in wrestling and relentless pursuit of excellence in everything they do. These results are just the beginning, and we look forward to the continued growth ahead,” says Scott Robertson, Managing Director at CQL.
For more information, visit CQLCorp.com.
RUDIS is an expression of a lifestyle in wrestling and was created with a single vision in mind: to be the most accurate and authentic expression of the sport. The core values of wrestling govern every action of the RUDIS brand and drive them to continually innovate, serve, and connect with those who love the sport. Visit RUDIS.com for more information.
About CQL Corp
CQL is a digital commerce agency with a 28+ year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, 4Patriots, Coldwater Creek, Paula’s Choice, Stride Rite, Escalade Sports, Footwear Unlimited, Haworth, and more. For more information, call 616-365-1000 or visit www.CQLCorp.com.