[Grand Rapids, MI] Paul Fredrick, a leading designer and retailer of men’s apparel and related accessories, has selected CQL as their new strategic digital e-commerce partner. CQL was chosen based on the depth of their Shopify practice, their 20+ years of expertise in the apparel industry, and their ability to provide personalized support to the Paul Fredrick team to grow their online business.
“Paul Fredrick needed a partner that could address technical challenges and support our growth on Shopify Plus. CQL will not only support our development needs, but also work with our marketing team to enhance our online digital experience for shoppers and drive future growth,” states Shaifeez Siddik, VP of Information Technology at Paul Fredrick.
Following a site audit by CQL, Paul Fredrick will work with CQL on optimizing site performance, the brand’s site experience, and revenue targets.
“There are many nuances in optimizing websites in the apparel industry, especially around product attributes and crafting a seamless user experience that excels in product findability. We look forward to being a strategic partner to help Paul Fredrick grow their commerce business on Shopify Plus,” concludes Scott Robertson, Managing Director at CQL.
About Paul Fredrick
Founded in 1986, Paul Fredrick is a leading designer and retailer of men’s apparel and related accessories. Paul Fredrick sells merchandise direct-to-consumers through its website and catalogs. Paul Fredrick is headquartered in Sparks, MD. For more information, please visit www.paulfredrick.com.
CQL is a digital commerce agency with a 28 year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, Paula’s Choice, Coldwater Creek, Brighton, Bauer, Stride Rite, Escalade Sports, Footwear Unlimited, Haworth, and more. For more information, call 616-365-1000, or visit CQLCorp.com.
Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, and many more. For more information, visit www.shopify.com.