Lighting New York, a leading e-retailer in lighting and home decor, announced the launch of its new website LightingNewYork.com, in partnership with Digital Agency CQL. The new site is part of a complete transformation of Lighting New York’s digital ecosystem on Salesforce Commerce Cloud (SFCC), featuring a new brand design, an innovative user experience, award-winning customer service as recognized by Newsweek, and a scalable framework for over 100+ microsites.
Prior to the launch, Lighting New York was struggling with a home-grown commerce solution, an extensive website feature roadmap, costly development, and difficulty scaling their business. Partnering with CQL, Lighting New York evaluated several enterprise commerce solutions, ultimately selecting Salesforce Commerce Cloud (SFCC) due to its scalability, multi-site framework, responsive design, ability to handle complex integrations, and best-in-class tools for its internal teams to use.
The combination of Salesforce Commerce Cloud’s powerful commerce platform and CQL was a great match for Lighting New York, states CEO Derek Kloostra. “As part of Lighting New York’s core values, we prefer to work with partners that want to foster long-lasting relationships aimed at mutual success. We found that CQL aligned with not only the technical aptitude requirements in Salesforce Commerce Cloud, but also the culture, vision, and values of our brand.”
The new site illuminates Lighting New York’s high quality, an unparalleled customer journey that leads shoppers seamlessly through nearly 1 million SKUs, and a commitment to excellent customer service with anytime access to certified lighting experts. With over 150 brand pages, LightingNewYork.com features a robust navigation, designer bios, access to designer collections, and product pages with extensive product details, product collections, and recommended products of similar styles.
“Lighting New York is a great example of how powerful Salesforce Commerce Cloud can be for our enterprise-level clients. Our team was able to elevate their brand with a full mobile-responsive redesign, and then replicate the site – complete with its backend integrations – to over 100 microsites using SFCC’s scalable, multi-site framework. Moving from a home-grown solution to SFCC has laid a new foundation for growth for Lighting New York, and we look forward to our continued partnership,” says Scott Robertson, Managing Director at CQL.
Visit LightingNewYork.com to see their new website.
About Lighting New York
Established in 1992 as two showroom locations in The Lighting District of New York, Lighting New York (LNY) has since evolved into a leading retailer in the eCommerce realm of the lighting industry and now sets its sights on becoming a premier resource for residential consumers and design professionals. LNY offers architectural and portable lighting for any atmosphere and application, including wall and ceiling fixtures, fans, lamps, landscape essentials, recessed lighting, and cabinet lighting. In addition to light fixtures and lighting accessories, home decor and furniture are also gaining momentum with the company and have contributed to LNY becoming a one-stop destination for customers’ residential and commercial design needs. For more information, visit LightingNewYork.com.
About CQL Corp
CQL is a digital commerce agency with a 27+ year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, Paula’s Choice, Stride Rite, Escalade Sports, Footwear Unlimited, Haworth, and more. For more information, call 616-365-1000 or visit CQLCorp.com.