CQL and Workarea Strike Partnership to Deliver Ecommerce Solutions to Retailers Who Want to Scale to $20+ Million

Workarea and CQL partner for ecommerce success

We could not be happier to announce our new partnership with Workarea, an emerging ecommerce platform leader. With our team’s experience delivering commerce solutions over the last two decades, we see a unique fit for Workarea in the market.

With hundreds of Ecommerce Options Available, What Makes Workarea Unique?

After months of partnership planning and technical meetings, we are confident that this new option brings a flexible and modern solution to retailers who are ready to scale-up their ecommerce businesses.

What is Workarea?

Workarea is the modern SaaS commerce platform purpose-built for medium to large businesses to achieve their full potential online. Ecommerce, content management, and analytic insights are built as one platform promising unmatched flexibility, constant product evolution, and empowered merchant teams.

Workarea is the platform of choice for growing online retailers and merchants such as Sanrio/Hello Kitty, Do-it-Best Corp., U.S. Polo Assn., Woodcraft, Costume SuperCenter, Lime Crime, Rachel Roy, and many others.

Before the Workarea platform, the only options that existed for online retailers were 1) entry-level platforms that have limited features and can’t be customized or scaled, 2) open-source solutions that have been plagued with security vulnerabilities and the requirement that retailers become technical experts or, 3) shared-success enterprise platforms that are simply too expensive for the mid-market.

“Many CQL clients have expressed great interest in accelerating re-platforming initiatives, and Workarea has proven itself to be a market leader there. This modern ruby-on-rails stack and user-design nature of the Workarea platform will take our client’s online businesses to new level. Since the Workarea system was built with developers in mind, and our team is excited to get to work on this flexible platform.”

Doug VandenHoek
VP of Enterprise Solutions

The CQL team believes combining our expertise with this modern platform can provide a perfect answer for e-businesses in the $1-$20+ million in sales.

What The Modern Ecommerce Team Needs

The more we saw of this modern platform and its development strategy, the more we liked it. By applying the two-decades of industry knowledge, the Workarea team has created a framework that simplifies the daily work of a modern ecommerce team. For CQL customers, it will simplify their work and make a scalable cloud-based commerce a viable option. It simplifies the management of commerce, content, and insights in one digital tool.

A Partnership That Started with Cultural Alignment

At CQL, we have found that long term partnerships are created when the cultures of both teams are aligned. No surprise, the leaders of Workarea agree:

“Workarea and CQL share a goal of helping retailers and brands punch above their weight. This partnership will accelerate the Workarea system’s emergence as the dominant ecommerce platform, and bring long-term value to CQL’s clients. The Workarea and CQL teams share a rich history in retail and ecommerce.Our cultures and vision for what today’s retailers need to move the needle couldn’t be more aligned.”

Darren C. Hill
CEO and co-founder of Workarea (Weblinc, Inc)

Both teams are already working together to bring the CQL ecommerce experience and the Workarea platform to market leaders. If you have an interest in learning about the Workarea platform, or strategies to empower your lean ecommerce team, let’s talk.