Coldwater Creek Selects CQL for Digital Transformation on BigCommerce

Coldwater Creek

[Grand Rapids, MI.] Coldwater Creek, a leading specialty retailer of women’s apparel, has selected digital commerce agency CQL and industry-leading platform provider BigCommerce as partners to transform its digital ecosystem. Coldwater Creek’s modernization of its Ecommerce infrastructure will drive brand growth, deliver a leading-edge customer experience, and allow its e-commerce and customer care teams to leverage new marketing tools and third-party solutions to scale operations and grow revenue.

“Coldwater Creek’s multi-year growth plan includes updating its Ecommerce capabilities to enhance the online customer journey, improve omni-channel customer touchpoints and scale our direct-to-consumer business,” states Dave Walde, Coldwater Creek’s CEO.

Scott Robertson, Managing Director at CQL, looks forward to CQL’s engagement with Coldwater Creek. “We are excited to elevate the Coldwater Creek brand and provide a new website architecture to serve as the foundation for growth and expansion. The new solution on BigCommerce delivers a powerful frontend experience, a significant ROI, and a flexible and easy-to-use backend for both their e- commerce and customer support teams to drive customer engagement and loyalty.”

The new Coldwater Creek site launch is planned to launch in Q3 2023.

About Coldwater Creek 

Coldwater Creek was founded in 1984 and inspired by the splendor of the great northwest. Coldwater Creek sets itself apart by its design, rich with unexpected details while embracing simplicity, artistry and the beauty of nature. For more information, visit

About CQL Corp

CQL is a digital commerce agency with a 28+ year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include Petsmart, e.l.f. Cosmetics, Wolverine Worldwide, Paula’s Choice, Woodland Direct, Escalade Sports, Costa Del Mar and more. For more information, call 616-365-1000 or visit

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.