LIVE WEBINAR + Virtual wine tasting

The Taste of Success with HALL Wines

Join us for a webinar & wine tasting with HALL Wines, Shopify, CQL, Awtomic, Klaviyo, and Workato and learn how HALL Wines unified its tasting rooms, club & online sales on the enterprise solution built for wineries.

Date: Friday, November 13th
Time: 2pm EST

What You'll Learn:

The wine business is harder than it has been in decades. Standing still is not a strategy. In our virtual webinar and wine tasting, you’ll learn:

how to modernize your tech stack for marketing and AI, without disrupting the white glove experience your customers love
how HALL Wines unified their on-site, club, and ecommerce systems with an enterprise solution built for the future
how to reduce complexity and total cost of ownership so you can invest in growth
why CQL + Shopify + Awtomic + Klaviyo + Workato have become a leading commerce solution for wineries, based on our understanding of hospitality and the complexities of the wine industry

Join us 11/13 to hear how one of Napa’s most respected producers rebuilt its commerce operation on Shopify, Awtomic, CQL, Klaviyo, and Workato the proven enterprise stack for wineries.

Register Today

Please verify that you are 21 years or older.

Featured Wines in our Wine Tasting

Enjoy a HALL virtual tasting experience led by one of their Senior Wine Educators. We will send you three bottles of wine, and you can choose to taste one or all of them on the call. Hear the stories behind the wines, what to look for in wine tasting, and explore HALL’s amazing wines from the comfort of your home.

2023 HALL Ellie's Cabernet Sauvignon

2025 HALL Napa Valley Sauvignon Blanc

2023 WALT Blue Jay Pinot Noir

Our Sponsors

CQL is the Unified Commerce Agency and Shopify Platinum Partner, helping brands navigate the next era of commerce through conversion-led experiences across ecommerce and physical retail. Our strategy-first approach aligns business goals with the right mix of platform capabilities, partners, and AI technology to deliver smarter, more personalized customer experiences. CQL builds scalable commerce solutions that unify commerce and accelerate growth.

Shopify offers a modern, scalable platform with an extensive app ecosystem, extensive customization options, and proven success among wine brands already selling DTC. For retailers aiming to improve customer experience, streamline operations, and expand online sales, Shopify provides a powerful foundation. Shopify is a strong alternative to Commerce7 and WineDirect, especially for wineries looking for more flexibility and growth potential.

Awtomic is subscription management built for wine clubs on Shopify, blending modern subscription ecommerce with traditional wine club functionality. Wineries can run fixed clubs alongside flexible subscriptions, automate billing and vintage swaps, and use advanced analytics and retention rewards to keep members engaged. With Shopify POS integration and batch billing for scheduled wine runs, Awtomic gives clubs room to grow.

Our Speakers

HALL Wines faced the same pressures every producer faces and made a decision: consolidate club, tasting rooms, and DTC on Shopify.

Hear from the team behind the digital transformation, and how HALL Wines achieved fewer systems to maintain, lower tech overhead, and a foundation built for where wine sales are heading, from social commerce to AI-driven marketing.

Tom Font

CQL, VP of Sales

Mikaela Crist

Shopify, Senior Account Executive

Emily Harrison

HALL Wines, VP of Marketing & Direct Sales

Emily Yuhas

Awtomic, Founder & CEO