Digital Convergence takes into consideration your paid, owned and earned media assets, bringing them together into a comprehensive strategy that allows you to control the entire consumer experience.
These trends gained major traction in 2017 and we predict they will continue to explode this year. Our hope is that you will see great success by applying these trends to your digital marketing strategy.
We believe in gathering data, making sense of it, and using it to your advantage. That rule certainly applies to social media.
With over 100 million monthly active users, Pinterest may be one of the best social platforms for showing off your products and services. Here are a few tips to help you start marketing on Pinterest.
Deciding what to share on Facebook and how to engage followers can be daunting, but sometimes all you need is a little inspiration.
LinkedIn is one of the biggest social media giants out there, yet many businesses are still undervaluing this important marketing tool. In fact, while about 3 million Company Pages have been created, only 57% of businesses have one.
After a decade, Facebook finally announced a "dislike" button. This change will surely shake up the social media platform, but what will it mean for business?
Since not every new venture will have a social media expert on board, we thought it would be valuable to share some tips, tricks, and step-by-step guides on how to set up and run new social media accounts. Here's how to create a new Facebook Business Page.
Charmin consistently uses humor to address relevant topics and drive engagement. Here are a few examples of Charmin being the King of Twitter.