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5 Ways Content Strategy Benefits Your Bottom Line

A content strategy maps out the type of content your business needs to create to reach your buyer personas at each stage of the marketing funnel – awareness, consideration, decision and delight.

Digital Convergence: A Strategic Approach to Digital Marketing

Digital Convergence takes into consideration your paid, owned and earned media assets, bringing them together into a comprehensive strategy.

With online sales predicted to reach $523B by 2020, marketing teams are re-platforming their ecommerce stores

With 270 million consumers buying on-line and browsing-to-buy by 2020, the ability to scale has made re-platforming ecommerce important to marketers.

Legendary boat brand returns to the top.

Wellcraft Boats returns to the top of the offshore boating.

25 SEO Terms Every Digital Marketer Should Know [Glossary]

Mastering SEO tactics is half the battle, but it's hard to get there if you don't know the lingo. Here are some of the most important vocabulary terms to get you started.

How to Keyword Optimize to Boost SEO [Slideshare]

Know you need to think about SEO but not sure where to start? This post includes quick, helpful tips on how to start keyword optimizing.

Why Responsive Web Design Could Be As Important As SEO

What's more important when it comes to your site, design or SEO?

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