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5 Ways Content Strategy Benefits Your Bottom Line

A content strategy maps out the type of content your business needs to create to reach your buyer personas at each stage of the marketing funnel – awareness, consideration, decision and delight.

Digital Convergence: A Strategic Approach to Digital Marketing

Digital Convergence takes into consideration your paid, owned and earned media assets, bringing them together into a comprehensive strategy.

7 Digital Marketing Trends to Implement in 2018

These trends gained major traction in 2017 and we predict they will continue to explode this year. Our hope is that you will see great success by applying these trends to your digital marketing strategy.

As the World Cries out ‘Retail Is Dead,' Amazon Says ‘Long Live Retail.’ A Unified Commerce Experience Is Their Not-so-hidden Secret.

So if it is true retail is dying, why did Amazon just lay down $13.7 Billion to buy Whole Foods Market and its 460 stores?

Scarab Jet Boats – Launching a New Website, and Some Unexpected Screams

Learn more about Scarab Jet boats and the new 255 Wake Edition boat. It handles hairpin turns and is fun in the sun for family and friends.

Legendary boat brand returns to the top.

Wellcraft Boats returns to the top of the offshore boating.

Why We Love Inbound Marketing (And You Should Too)

Instead of pushing promotional ads at potential customers, which they will probably ignore anyway, inbound marketing prioritizes creating something of value.

How to Track Your Social Media Success: 4 Metrics to Measure

We believe in gathering data, making sense of it, and using it to your advantage. That rule certainly applies to social media.

5 Effective Tips for Pinterest Marketing Beginners

With over 100 million monthly active users, Pinterest may be one of the best social platforms for showing off your products and services. Here are a few tips to help you start marketing on Pinterest.

25 SEO Terms Every Digital Marketer Should Know [Glossary]

Mastering SEO tactics is half the battle, but it's hard to get there if you don't know the lingo. Here are some of the most important vocabulary terms to get you started.

5 Key Takeaways from the 2015 State of Inbound Marketing Report

This month, Hubspot released its annual State of Inbound Marketing report, which features survey data collected from nearly 4,000 respondents around the globe. The full report is packed with data, but here are a few of the main takeaways.

For Your Inspiration: 5 Major Brands Crushing It On Facebook

Deciding what to share on Facebook and how to engage followers can be daunting, but sometimes all you need is a little inspiration.

10 Tips for Optimizing Your LinkedIn Company Page

LinkedIn is one of the biggest social media giants out there, yet many businesses are still undervaluing this important marketing tool. In fact, while about 3 million Company Pages have been created, only 57% of businesses have one.

5 Insightful Blogs All Digital Marketers Should Follow (Besides This One)

Trends and best practices in digital marketing can change faster than any one human can possibly keep up. Fortunately, that's why marketers have each other. Well, each other and blogs.

Businesses Will Soon Know What Their Facebook Fans Really Think

After a decade, Facebook finally announced a "dislike" button. This change will surely shake up the social media platform, but what will it mean for business?

7 Essential Elements of Lead-Generating Landing Pages

So what makes a great landing page? Landing pages are different than the rest of your website. They have specific elements that make them landing pages which need to be included.

7 Free Time-Saving Graphics Tools for Marketers

As a marketer, you know great graphics are the key to great content. Here are 7 free tools that will save you time creating amazing visual content.

15 Surprising Stats About the State of Digital Marketing

We've compiled a list of 15 surprising stats about digital marketing that will make you want to blog, tweet, and keyword optimize.

15 Astonishing Stats about Email Marketing to Make You Hit Send

While social media and mobile apps are possibly the most talked about ways to reach your audience, email has proven to be one of the most effective.

An Introduction to PPC Marketing: Answers to Your Top Questions

PPC marketing is a useful tool that can benefit businesses and lead to greater online traffic and sales. If you’re considering PPC marketing, you probably have some questions.

Millennial Misconceptions: Marketing to Generation Y

Here are some of the biggest misconceptions about 18- to 34-year-olds that might be hindering your company’s marketing habits, as well as some best practices when it comes to marketing to this demographic.

3 Effective Strategies to Supercharge Your Mobile Campaign

To help marketers boost their mobile campaign success, here are three tips that will generate leads, convert more sales, and help your business dominate.

8 Steps to Setting Up Your Company Blog

There are lots of benefits to setting up a company blog. Here are the steps you need to take to get your blog up and running.

6 Digital Marketing Metrics to Check Every Week

Marketers live and breathe data every single day. To cut down on the chaos, it helps to create a checklist for yourself of which metrics are important to check most frequently.

Bring Your Digital Marketing to New Heights With Conversion Pixels

Conversion pixels are a little known tool to help you measure the ROI of your digital marketing efforts.

8 Critical Metrics to Keep Your Digital Marketing On Track

Digital marketing will grow even more in the coming year. Here are 8 metrics to measure your success and make sure you're on the right track.

5 Digital Marketing Resolutions to Make In the New Year

Just because you've seen positive results doesn't mean you're marketing strategy couldn't use fine tuning. Here are 5 digital marketing resolutions to make for the new year.

4 Reasons Why You Should Invest in Email Marketing

Email marketing is one of the most effective marketing strategies. As far as ROI, email marketing takes the lead.

Why You Should Integrate Hubspot into Your Digital Marketing Strategy

There is no better way to plan, execute, and measure your digital marketing strategy than integrating it with HubSpot.

Definitive Proof That Charmin Is The TP King Of Twitter

Charmin consistently uses humor to address relevant topics and drive engagement. Here are a few examples of Charmin being the King of Twitter.

Jack Bauer Can Save The World, But Even He Can't Save Your Brand

Here's what you can learn from Jack Bauer about your brand's social media presence.

17 Jaw-Dropping Mobile Usage Statistics You Should Know

The future is mobile, but so is the present. Here are 17 amazing statistics about mobile usage today, and future expectations.

3 Ways Marketers Can Make Their Website More Engaging

Everyone wants an engaging website that provides users with an optimized experience. Complete these three tasks to take your site from good to outstanding.

Landing Pages: Why Do You Need Them on Your Website?

Your website should be a way to introduce web visitors to your company, then convert them into leads and nurture those leads into customers.

6 Reasons Your Social Media is Failing and How to Save It

Is your social media underperforming? Here are some of the common mistakes you might be making and how to fix them.

Stop Making These Common SEO Mistakes Immediately

Here are 7 common keywords mistakes you might be making and how you can avoid them to improve your SEO.

The Undeniable Benefits of Business Blogging

Wish you could increase your company's web traffic and earn more customers? Those are just two of the reasons your company should blog.

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