Design plays a powerful role in driving checkout conversions on ecommerce sites. By understanding and anticipating a users’ goals and pain points, you can create a human-centered design that moves the end user toward a desired action.
Using speculative design, backcasting, and storytelling to create a thought framework to influence the adjacent possible and frame problems.
Design without collaboration limits potential. Getting the right bodies and mindsets in the room can open new possibilities through sharing perspective.
Introducing a CQL Design mini-series inspired by Midwest UX Cincinnati 2017 featuring content on designing for user experience, culture, and the future.
How to navigate the transition from an Intern to an Employee.
Four Winns' New Website and Configurator Helps Buyers Build Their Own Boat -- making sure every boater and boating family can create the boat of their dreams with a “build-a-boat” configurator.
With 270 million consumers buying on-line and browsing-to-buy by 2020, the ability to scale has made re-platforming ecommerce important to marketers.
Learn more about Scarab Jet boats and the new 255 Wake Edition boat. It handles hairpin turns and is fun in the sun for family and friends.
Wellcraft Boats returns to the top of the offshore boating.
This year at Codemash I attended Julie Cameron's talk, "Decoupling the Front-End Through Modular CSS." The talk was excellent and Julie shared a lot of insightful points, which I'd like to share with you.
Business is more data-driven now than at any other time in history. While there’s a fundamental art in our marketing work, we now also have science to support and guide our ideas and actions.
When I found the internship opportunity at CQL, I couldn't wait to get started, but even then I had no idea I'd learn so much.
There’s a lot of information floating around on the web regarding UI and UX, and it can get a little overwhelming. Here’s a basic introduction to what each type of design is responsible for.
One of the first parts of the website visitors will see is the font you've chosen. This means the font is one of your first opportunities to make a good first impression.
An ecommerce site that “works” offers the products consumers want and creates an engaging, user-friendly experience.
Everyone wants an engaging website that provides users with an optimized experience. Complete these three tasks to take your site from good to outstanding.
Contemplating a website redesign? Responsive design isn't your only option.
Wolverine World Wide's Sperry Topsider eCommerce site has launched.
What's more important when it comes to your site, design or SEO?