CQL is making unified commerce possible.
For years, you’ve been getting personalized online experiences based on your online behaviors: the social media ads that feature the “perfect” gift, the search results that are tailored to your order and browsing history, or the email or SMS that reminds you of products you’re considering.
But what about the in-store experience? Does your online experience change when you go to the nearby store and buy the item that you saw in your email? Does the store know about your online loyalty program and allow you to use your points? Does your app know when you’re driving by a store and remind you to stop by for those items your were looking at in your abandoned cart?
CQL is working with Bloomreach and Shopify POS to make seamless, data-driven personalization possible at every point of sale, bridging the gap between retail and eCommerce. What was a “blue sky” dream of uniting online and retail data into a single, seamless experience is coming to fruition.
"What if we can start using things like a point of sale app that they use in a fitting room? now we can have a customer service rep getting feedback from an AI personalization engine that this customer just tried on these 5 things and they should try these too. What if we can prompt somebody at a checkout point? We know that their abandoned cart online existed and you had 3 items. Did you know we have these in store today and they're on clearance? These are things that exist in eCommere today, but they largely don't exist in store."
Turning Data Into Relationships
In-store interactions are no longer disconnected from digital experiences. When Shopify POS data flows into Bloomreach, every purchase, return, loyalty signup, or email capture enriches the customer’s profile, turning one-time transactions into ongoing relationships.
What this looks like in practice:
- A repeat customer’s in-store purchase informs their next personalized campaign.
- A first-time shopper’s email capture triggers an immediate welcome journey.
- A back-in-stock request in one store launches an automated, omnichannel notification.
Each interaction contributes to a unified view of the customer, powering personalization that feels human, everywhere.
Real-Time Journeys, Everywhere They Shop
Modern shoppers don’t think in channels. They expect every interaction to feel connected. With Bloomreach orchestrating online and offline experiences, campaigns can react instantly to customer behavior, no matter where it happens.
What this looks like in practice:
- An in-store purchase triggers complementary product recommendations online or by email.
- Location data powers real-time, geo-targeted offers that bring nearby shoppers in-store.
- A loyalty tier earned online is automatically recognized at the next POS checkout.
Together, Bloomreach and Shopify POS create one continuous journey that follows the customer, not the channel.
Smarter Engagement with AI
Manual segmentation and campaign building cannot keep up with customer expectations. Bloomreach’s AI-powered platform continuously learns from every interaction, using real-time data to personalize outreach and optimize performance.
What this looks like in practice:
- Online carts and in-store purchases sync instantly to prevent duplicate messaging.
- Store associates access AI-enriched insights such as browsing history, preferences, and loyalty status to personalize service on the spot.
- Localized inventory data triggers targeted campaigns to move stock and drive revenue.
With AI driving every touchpoint, brands can engage customers intelligently, efficiently, and authentically, online, in-store, and everywhere in between. Our team is excited to help retailers bring their unified commerce vision to life by integrating data, enabling personalization, and modernizing POS systems to create experiences customers love.
