A Perfect Pairing: HALL Wines + Shopify / Awtomic / CQL

Join us in St. Helena to learn how HALL Wines unified its tasting rooms, club & online sales on the enterprise solution built for wineries

You're Invited

The wine business is harder than it has been in decades. Standing still is not a strategy.

Do you want to:

modernize your tech stack for marketing and AI, without disrupting the white glove experience your customers love?
unify your on-site, club, and ecommerce systems with an enterprise solution built for the future?
reduce complexity and total cost of ownership so you can invest in growth?
find a commerce solution that understands hospitality and the complexities of the wine industry?

If so, this is a can’t-miss event hosted by CQL, Shopify and Awtomic.

Join us at HALL Wines in St. Helena to hear how one of Napa’s most respected producers rebuilt its commerce operation on Shopify, Awtomic, and CQL, the proven enterprise stack for wineries.

The evening includes a wine tasting, private tour, dinner, and a candid conversation with the HALL team about unifying their tasting room, club, and online sales on Shopify.

Date: Thursday, October 29, 2026

Time: 4-8pm PST

Location: HALL Wines, 401 St Helena Hwy South, St Helena, CA 94574
Directions

Sponsors: CQL, Shopify, Awtomic, and special guest HALL Wines

Our Evening Agenda

Time

Event

4:00 – 4:15 pm

Guests arrived. Greeted with wine.

4:00 – 4:30 pm

Private tour of HALL Wines property.

4:30 – 6:00 pm

Hors d’oeuvres, wine tasting, & “The Perfect Pairing” Presentation by Shopify, CQL, Awtomic & HALL Wines.

6:00 – 8:00 pm

Reception and dinner in the Founder’s Cellar.

Overnight (Optional)

Complimentary stay at Harvest Inn for out-of-town guests.

Our Speakers

HALL Wines faced the same pressures every producer faces and made a decision: consolidate club, tasting rooms, and DTC on Shopify.

Hear from the team behind the digital transformation, and how HALL Wines achieved fewer systems to maintain, lower tech overhead, and a foundation built for where wine sales are heading, from social commerce to AI-driven marketing.

Tom Font

CQL, VP of Sales

Mikaela Crist

Shopify, Senior Account Executive

Emily Harrison

HALL Wines, VP of Marketing & Direct Sales

Emily Yuhas

Awtomic, Founder & CEO

Our Sponsors

CQL is the Unified Commerce Agency and Shopify Platinum Partner, helping brands navigate the next era of commerce through conversion-led experiences across ecommerce and physical retail. Our strategy-first approach aligns business goals with the right mix of platform capabilities, partners, and AI technology to deliver smarter, more personalized customer experiences. CQL builds scalable commerce solutions that unify commerce and accelerate growth.

Shopify offers a modern, scalable platform with an extensive app ecosystem, extensive customization options, and proven success among wine brands already selling DTC. For retailers aiming to improve customer experience, streamline operations, and expand online sales, Shopify provides a powerful foundation. Shopify is a strong alternative to Commerce7 and WineDirect, especially for wineries looking for more flexibility and growth potential.

Awtomic is subscription management built for wine clubs on Shopify, blending modern subscription ecommerce with traditional wine club functionality. Wineries can run fixed clubs alongside flexible subscriptions, automate billing and vintage swaps, and use advanced analytics and retention rewards to keep members engaged. With Shopify POS integration and batch billing for scheduled wine runs, Awtomic gives clubs room to grow.

Complimentary Lodging

Out of town guests are welcome to stay at our complimentary lodging at Harvest Inn. Lodging accommodations feature a king bedroom and breakfast on Friday, 10/30.

Please note on your RSVP if you plan to stay the night.

Harvest Inn

1 Main Street, St. Helena, CA 94574
Directions

Check-in: 4 pm;
Check-out: Noon

Condé Nast Traveler voted Harvest Inn as the # 2 Hotel in Northern California and the #15 Hotel in the World.