Salesforce Commerce Cloud Case Study: Paula's Choice​

Paula’s Choice Skincare, launched in 1995, was founded on one philosophy: providing smart, safe, and effective skin care, supported and verified by extensive research. For the last 4 years, Paula’s Choice has partnered with CQL to bring the same commitment to research and innovation to its website, showcasing an unparalleled customer experience and generating conversation rate increases of 50%+ year-over-year.

PaulasChoice.com is built on a headless commerce platform with Salesforce Commerce Cloud, providing flexibility, extensibility, and ease of digital transformation as new technologies are added to the website. The entire portfolio of CQL’s work can be seen on Paula’s Choice, including:

• Enhanced content management, product merchandising, and landing pages,
• A new facelift to the skincare ingredient dictionary, featuring best-practice UX, search features, and advanced filtering functionality,
• CRO-focused UX Audit of Cart & Checkout and subsequent redesign of the experience to improve and optimize performance, and
• UX consultation and design recommendations for improvements to key areas of the site, including the product pages (PDP)

As a result of CQL’s UX Audit, CRO recommendations, and front-end development enhancements, PaulasChoice.com generated a 53.6% increase in conversion rates year-over-year, reduced abandoned carts by 7.8%, and reduced abandoned checkouts by 62.5%! With Paula’s Choice, shoppers can enjoy the best of both worlds – effective, research-based skincare products and effective, research-based online user experiences that build brand loyalty and produce glowing results.