Every day we focus on connecting people and data so they can work smarter, grow, and communicate in ways that have yet to be seen in the world.
Recently, we've been trying to lend our voice to the conversation that's been happening about the technology industry and the women working within it. Historically there has been a dearth of women working in technology.
As data-loving people, we’re big fans of facts and statistics. We’ve found plenty of stats about this issue in technology and have chosen some of the most poignant to show an overview of this diversity problem.… Continue reading
At this point, mobile phones are starting to out number trees in their ubiquity. People love their phones, and smart marketers have to learn to love mobile too.
Marketing gospel has preached the value of knowing the customer since sales became a business. Today, knowledge about the customer is called data, and the best place to mine that data is from your customer's phones.
To help marketers boost their mobile campaign success, here are three tips that will generate leads, convert more sales, and help your business dominate.… Continue reading
Recently, Google published a study that dove into what factors influence a woman’s decision to pursue Computer Science and how we can encourage more women to enter the field.
In 2012, women made up only 26% of Computer Science professionals and although recently more women are pursuing STEM degrees, the participation of women in Computer Science has fallen from 37% in the 1980s to 18% now.… Continue reading