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Family, Friends, and Cheesecake: A Few of the Things We're Thankful for at CQL

This year has been a big one at CQL; we’ve experienced a lot of changes in and outside of the office. Our team has grown and so have some of our families.

Some of us have moved back home and some have moved away. Some of us are thankful for a new position at CQL, and others are thankful for the opportunity to continue working at a place we already love.

With Thanksgiving this week, we wanted to take a moment to acknowledge what our team is most thankful for this year. Many of us are thankful for healthy, happy families, some are thankful for sweatpants and cheesecake, but we’re all thankful for something.

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Why We Love Inbound Marketing (And You Should Too)

Inbound marketing (also known as digital marketing) is the strategy of developing useful content that people will love in order to attract more leads and customers. Instead of pushing promotional ads at potential customers, which they will probably ignore anyway, inbound marketing prioritizes creating something of value. 

There’s a disconnect in traditional marketing that doesn’t add up to success. No one wakes up in the morning and thinks, “Hey, I’d like to see an ad today.” So why would marketers wake up and think, “Hey, I’m going to make an ad today"? 

Instead of irritating people with marketing they don't want to see, inbound focuses on attracting, converting, and delighting customers with great content.

And it's all measurable.

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Reflections of a UX Design Intern After Six Months at CQL

As a Design student at Kendall College of Art and Design, User Experience is not a specific major, but when it was incorporated into a few of my classes, I knew that’s what I wanted to pursue. I realized that to learn all aspects of user-centered design, I needed to find real work outside of the classroom.

When I found the internship opportunity at CQL, I couldn’t wait to get started, but even then I had no idea how much I’d learn. In the last six months, I’ve had the opportunity to do internal design work (company branding and marketing designs) and work for clients on anything from websites to application design to brand style guides.

At the end of this semester, I have to turn in a reflection paper in order to receive school credit for my internship. One of the suggested writing topics is, “If you could have the president's ear for 30 minutes, what would you say or ask?”

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