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Some estimates suggest that over 50% of websites use Google Analytics to track site data. While Google Analytics can be an invaluable tool, it's not that helpful if you don't know how to use it.
You can use Google Analytics to measure web traffic, see track where the traffic comes from, monitor performance of your mobile site, and more.
The possibilities are (almost) endless and the more you use Google Analytics, the more information you'll discover about your website. To get you started, here are five things everyone should know how to do.… Continue reading
Running a business without knowing what website analytics do can hold you back. If you’re not currently making the most of your analytics, you’re not alone. Plenty of website owners have analytics, but just let them run in the background collecting information.… Continue reading
According to a study from Forrester, total ecommerce sales topped $250 billion in 2013, 13% higher than in 2012, and are projected to increase by at least 10% annually over the next five years.
There are two principal sources of this growth. Some result from existing ecommerce sites that have adopted increasingly sophisticated strategies to increase sales. The rest is from businesses new to ecommerce, both large and small, which are discovering the power of ecommerce to add to the bottom line.
Not All Ecommerce is Equal
Needless to say, some ecommerce sites are more successful than others. Those created by designers who think slapping a “buy now” button on their websites is the gateway to unlimited profits tend to fail. Those that succeed follow established rules of engagement and best practice strategies.… Continue reading