We are software architects, business thinkers and a get-it-done development team. We deliver global e-commerce platforms, integrated mobile applications, enterprise technology systems and software ventures.
eCommerce is more than a “buy it now” button that can take credit card details. Continuous advances in technology mean consumers have high expectations for performance and usability.
If you operate an eCommerce site, you need to be prepared to exceed these expectations.
So, where do you start? Make sure you don't do these 10 things:
1. Forget About UX
Customers won't stay on a site that delivers a poor User Experience (UX). It's that simple. People can access information with only the tap of a touchscreen. They aren't going to wait around for your page to load; they'll just find another site. Even slight delays in page load will drive away customers. If nothing else, at least create a site that is fast enough to keep up with users (adaptive design may help).
Let me guess, you'd like to supercharge the speed of your website, right? Who wouldn't? Pretty much everyone with a web presence is concerned about site performance (faster sites increase user experience and improve SEO). Using a CDN service like CloudFlare can give your site a performance boost with very little effort. Oh, did I mention it's free? Plus, if you have a skilled IT professional it should only take about an hour to get started.… Continue reading
A few weeks ago our team got an email from one of our sales guys asking if we’d heard of Kimono. He'd come across an article about the technology in one of his news feeds. I had a few spare minutes, so I decided to take a look at it and give some feedback.
The title of the article claimed that thanks to Kimono, I'd be able to create apps without ever writing a line of code! Assuming the worst, I decided to go straight to the source. Kimonolabs.com here I come!
The page was about as marketing-y as it gets. Big, colorful images with simple phrases next to them in sans-serif type. I moved on to the content, which was just short sentences trying to describe what the application does. Here’s where I came up against another personal red-flag. None of the sentences actually said anything about the application.… Continue reading