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The Pros and Cons of Using Magento as Your eCommerce Solution

A critical component of any online business is the eCommerce platform. Whether you're creating a site from scratch, doing a refresh or update, or implementing new technology to your existing online store, your eCommerce solution is the foundation from which you build.

As with anything else, you want your website to be built on a strong foundation that will be able to hold up as you grow. 

Since coming to life in 2008, Magento has quickly grown into one of the most popular eCommerce platforms available, with more than 200,000 retailers worldwide. The platform has continued to grow since being acquired by eBay in 2011 and boasts globally recognized customers like Rosetta Stone, Harper’s Bazaar, Ghiradelli and more.

Like any eCommerce solution, whether it’s custom or off-the-shelf, Magento has advantages and disadvantages. The fact that I consistently mispronounce it as Magneto and conjure images of the X-Men probably counts as both.

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3 Ways You Can Supercharge Your Online Business with Universal Analytics

You’ve made it: you finally have a smooth, sleek website for your company. Maybe you even made the jump to mobile and have a well-designed and useful app (if not, you can get some great tips here). You’ve worked hard, and now it’s time to sit back and enjoy the fruits of your labor, right?

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Mobilegeddon is Coming. Is Your Website Ready?

Google has been encouraging webmasters for some time now to make the transition to mobile-friendly websites. Now, the day of reckoning has almost arrived for those who didn’t heed the warnings.

In an algorithm update that many are calling “Mobilegeddon,” Google has announced that starting April 21, they will be “expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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