We are software architects, business thinkers and a get-it-done development team. We deliver global e-commerce platforms, integrated mobile applications, enterprise technology systems and software ventures.
Choosing an eCommerce platform is an important step for any business and it’s more complicated than many people realize. There is not just a one-size-fits-all platform that works for every business.
When you think about huge corporations compared to startups, the website needs these businesses have are going to be very different.
You can't just roll the dice and hope for the best option; there are a lot of aspects of a potential site that will help you determine which is the best fit for you.
There are plenty of options that all have different features to offer, so before you make a decision, take these 12 factors into consideration:
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Big data has become the big thing recently and seems to be all anyone is talking about (besides it being the year of mobile, of course). By "big data," we mean a concentrated effort to gather intelligence about your business so you can accomplish a deeper analysis.
The fanfare isn’t unwarranted, though. Big data allows you to get a better understanding of your business, your customers, and in many instances your competitors.
However, investing in a big data initiative is pointless if your current data is low quality or difficult to manage. For example, if your business still runs predominantly on spreadsheets managed by a few people, you’re probably not ready for big data. It’s important to ensure high accuracy and cleanliness of the data you have now before even thinking about starting down the path of a big data initiative.… Continue reading
Did you know that digital marketing budgets are increasing every year? That's because it's working. 41% of CEOs reported that digital marketing was responsible for the positive ROI they experienced last year.
You’ve heard about the importance of digital marketing, how you need to engage with customers using social media, amp up your SEO, and start blogging regularly. You get it. These things are important and you’ve heard a million reasons why. Sometimes, it’s better to just let the data speak for itself.
We’ve compiled a list of 15 compelling facts and stats about digital marketing to help you draw your own conclusions, or to pull out in the midst of a heated debate about the current state of marketing (it happens):… Continue reading