SHOPIFY Case Study: Laura Canada

For nearly a century, Laura Canada has been a staple of women’s fashion and empowerment. Founded in 1930 by Laura Wolstein, the family-owned brand has grown from a single Montreal boutique to more than 140 stores nationwide under the Laura and Melanie Lyne banners. Rooted in personal service and meaningful customer relationships, Laura continues to blend style, confidence, and connection, offering a shopping experience that makes every customer feel seen and inspired.

As the company expanded, Laura recognized the need to unify its growing digital and in-store ecosystems. With eCommerce and physical retail increasingly intertwined, the brand sought a platform that could deliver real-time visibility, simplified checkout, and consistent client experiences across every channel. By rolling out Shopify Point of Sale and payments across its stores, Laura Canada gained the flexibility to offer services like buy online, pick up in store (BOPIS), ship-from-store, and seamless online returns, all supported by a single, connected system.

The transition has empowered Laura Canada’s teams to focus on what matters most: personal connection. Store associates can now access real-time inventory, client profiles, and purchase history, enhancing the signature one-on-one styling that defines the brand. The result is a more unified, responsive retail experience that honors Laura’s legacy of service while positioning the company for continued growth and innovation as it approaches its 100th year in business.